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Press Releases

Westmount Wine Company Uncorks Partnership with Backbone Media

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WILLAMETTE VALLEY, Ore. (October 11, 2016) – Westmount, a label by Oregon’s Westmount Wine Company, has chosen leading active-lifestyle agency Backbone Media as its public relations agency of record.


Westmount co-founder and General Manager, Robert Moshier, an avid climber and mountaineer, believes that winemaking is an expedition, a journey that shares the same challenges and sense of achievement as outdoor adventure.

“Outdoor adventure should be shared and celebrated,” said Barbi Barclay, director of marketing for Westmount Wine Company and Pacific Northwest enthusiast. “We wanted to create a wine that could be enjoyed on top of a mountain or in a five-star restaurant, and both the Westmount Pinot Noir and Pinot Gris are the perfect wines to toast to any journey.”

Described as ‘smooth, rich and balanced’ by co-owner, executive winemaker and avid skier, Laurent Montalieu, Westmount represents both the unique perfection of the growing conditions, but also the technique and attention to detail his team has become known for.

The Westmount winemaking team comes from a range of old-world and new-world winemaking backgrounds, resulting in a unique wine that still embraces the characteristics of traditional Oregon wines. Westmount wine is a luxury without the price tag, perfect for outdoor adventure, a treat after a workout or as an alternative to a microbrew after a long day in the backcountry.

“Adventure and exploration is at the heart of Backbone’s work and culture,” said Nate Simmons, Backbone Media managing partner. “We’re excited to celebrate our milestones over a glass of wine and to share the Westmount story with the outdoor community.”

Westmount 2015 Pinot Noir and Pinot Gris will be available in November 2016 in key US markets. Each 750mL bottle will retail for under $20.

Media Contact
Amanda Tomkins
(p) 970-963-4873 x 136

About Westmount Wine Company: Westmount Wine Company was founded by Laurent Montalieu and Robert Moshier, together with owners of parent company NW Wine Co. Danielle Andrus Montalieu and John Niemeyer. The experienced Westmount winemaking team produces a Pinot Noir and Pinot Gris that is grown, harvested and bottled exclusively in the Willamette Valley AVA. Westmount wine embodies the spirit of adventure and exploration – the perfect wine to celebrate a journey or to toast to a summit. For more information about Westmount Wine Company visit:

About Backbone Media: Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 16 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado. For more about Backbone Media, visit