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MINTURN, CO — Weston is thrilled to announce the addition of Dani Reyes-Acosta to the team program for ‘20-’21. Reyes-Acosta is a professional adventure athlete, strategy consultant, advocate, and artist who combines her deep love for all alpine adventures with an Earth-first, inclusivity-informed approach to storytelling, brand-building, and education.
“From their countless education focused events to their scholarship programs to their emphasis on community, Weston brings a much-needed fresh perspective to the snowsports industry,” says Dani Reyes-Acosta. “Weston as a company and community represents so many of my own values: sustainability, inclusivity, and an emphasis on lifelong learning makes it an organization I’m proud to support. Weston will help me break down my own barriers as well as assist others in breaking down theirs.
A splitboarder, rock climber, trail runner, volunteer adaptive ski instructor, and part-time vanlifer, Reyes-Acosta has been featured in the Washington Post, Women on the Road, the Los Angeles Times, and regional publications throughout the American West. She was first introduced to Weston last year while reviewing the women’s-specific Riva for Outdoor Prolink. Her connection to Weston grew two months later when she received a scholarship to get her AIARE Companion Rescue Certification with Backcountry Babes. She was one of the 37 women that Weston funded throughout last season. Weston is once again offering the scholarship this year in partnership with AIARE. More info can be found here: https://westonbackcountry.com/pages/aiare-scholarship
“When I stepped into backcountry adventure over six years ago, I was looking for two main things: freedom of the hills and a community to hold me close. As I find ways to connect to both those goals, I’ve found that I can cultivate big mountain skills with Weston’s Riva more so than any other board on the market.,” says Reyes-Acosta. “And, the more I learned about the brand, the more I felt compelled to support their mission to help skiers and riders find the best versions of themselves in the mountains.”
Reyes-Acosta will join a robust team of aspiring guides, storytellers and advocates. Weston’s team includes aspiring AMGA guides, Izzy Lazarus and Sarah Macgregor, Storyteller, Carly Finke, Advocate, Alex Showerman, Designer and Artist, Brooke Ruble, and Social Media Storyteller, Ellen Kaufman. Reyes-Acosta will focus on crafting stories that redefine who plays outside and our relationship to other beings on this earth, as well as growing her skills and alpine ticklist in the mountain ranges she calls home.
“From her infectious positive energy to her van dwelling entrepreneurial spirit, Dani is the embodiment of our values at Weston,” says Sean Eno, Marketing Director, Weston. “We are beyond thrilled to welcome her to the team!”
Follow along on Dani’s adventures at danireyesacosta.com and @notlostjustdiscovering.
Founded in 2012 in Minturn, Colorado, Weston is a brand committed to breaking down barriers and helping people live their best lives in the backcountry. Weston’s innovative line-up of backcountry focused snowboards and skis has won awards ranging from Outside “Gear of the Year” to the Whitelines 100 and Backcountry Magazine, “Editor’s Choice.” Rather than investing money in big-name athletes, Weston is focused on helping everyday riders progress through their guide partnerships, education events, and scholarship programs. As a 1% for the Planet Member, Weston consistently goes above and beyond, giving tens of thousands of dollars per year to backcountry education, protecting public lands, and environmental causes.