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August 20, 2020 (Seattle, WA) – An agency is only as good as its ability to innovate and adapt to change. 2020 has seen its fair share of transformation, including Hayter Communications completing its integration and evolution into WH inc., a full-service marketing, PR and communications agency serving active lifestyle brands whose products are revered and coveted across the globe. Additionally, 2020 has provided WH inc. the opportunity to bring new thinking to bear for its clients and media partners with the launch of its LUMINATE Digital PR Program— an offering consisting of video production, virtual media presentations and a seasonal guide to gear that styles the agency’s suite of brand products in a unique and creative design. LUMINATE helps bring client products and stories to life in new ways for consumers around the world, while serving the needs of journalists who amplify clients’ messaging.
“As PR professionals, we constantly seek new and creative ways to connect with media on behalf of our clients,” said Tara Yant, PR Director, WH inc. “With such a talented group of designers, visual artists, producers and editors now on our team, the ability to tell those brand stories in more compelling ways and adapt to the limitations put in place by the pandemic has grown exponentially. The video and magazine formats are resonating well with our media partners and are a value add for our clients. We’re excited to see where this takes us!”
After months of planning and development, WH inc. presented the inaugural issue of what will now be a biannual (Fall/Winter and Spring/Summer) lookbook; LUMINATE: A Seasonal Guide to Gear for the Active Explorer. This design-driven publication collects the most important products for the upcoming season from WH inc.’s roster of clients and serves as the ultimate pitching tool and visual guide for a wide range of national media and brand partners.
Also, as part of the new Digital PR Program, WH inc. launched the video portion of LUMINATE, combining produced video segments from the field sharing the latest in products for Fall/Winter 2020 from select clients in two unique, real-time virtual sessions created specifically for media— Urban/Lifestyle and Ski/Mountain. (Sample production segments live here.) In addition to the online presentations, intended as a replacement for in-person demos at this year’s tradeshows and media showrooms, the videos will be rolled out through various platforms in the coming months for all to view and access.
About WH inc.
Founded in Seattle, WA in 1969, WH inc. is a full-service marketing, communications and PR agency with a focus on inspiring and galvanizing the healthy active lifestyle audience. Over its 50 years in business, the agency has worked with a wide range of global brands and holds a deep passion for the products it represents. To learn more, visit WH1969.com.
Tara Yant, WH inc.