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WH inc. Releases Third Installment of LUMINATE Active Gear Guide


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April 21, 2021 (Seattle, WA) – As Spring unfolds across the Northern Hemisphere and the desire to explore outdoor spaces grows, WH inc. is pleased to present the third installment of LUMINATE: A Seasonal Guide to Gear for the Active Explorer. Created in response to the pandemic, what began last fall as an adaptive solution to the rapidly changing media and tradeshow landscape, LUMINATE has grown to become a dedicated new product guide and trusted resource for media and clients alike. Additionally, 2021 brought LUMINATE Hunt to life, a special issue focused on the latest and best hunt products coming to market. 

“LUMINATE is so much more than a product catalogue. It’s a creative benchmark that brings our clients stories to life,” said Tara Yant, PR Director, WH inc. “This issue is especially emblematic of that – it’s not just the products that make up this guide; it’s also the brand stories like getting to know a handful of Helly Hansen Olympic Sailing hopefuls and learning more about several cutting-edge sustainable technologies that are built to not only protect from the elements but also better protect the earth and our environment.”

LUMINATE is a twice-yearly publication, designed and distributed in-house, with a broad reach across both the US and Canada. Showcased within this issue is a collection of some of the best spring and summer get-outside gear on the market from several of the world’s most respected brands including Benchmade, Danner, Helly Hansen, Duraflame, Big Green Egg, and more. 

An essential touchpoint for WH inc.’s digital PR platform, the success of LUMINATE speaks for itself – metrics pulled from its inaugural issue show it has reached an audience of nearly 1,500 readers with an average read time of just under 6 minutes. The future of LUMINATE, including this most recent installment, will continue to build on this success and further the agency’s mission to amplify their clients through mediums that prioritize design and thoughtful storytelling.

About WH inc.

Founded in Seattle, WA in 1969, WH inc. is a full-service marketing, communications and PR agency with a focus on inspiring and galvanizing the healthy active lifestyle audience. Over its 50 years in business, the agency has worked with a wide range of global brands and holds a deep passion for the products it represents. To learn more, visit WH1969.com.

Media Contact:
Tara Yant, WH inc.
taray@WH1969.com