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What’s Up PR presents “The Art of Feng Shui in Specialty Retail"

“The Art of Feng Shui in Specialty Retail” teaches techniques to apply to a retail store entrance, physical location, store layout, merchandise, back offices and even storage areas that can positively influence a business’s bottom line.

What’s Up Public Relations and Outdoor Industry Association present Outdoor University: “The Art of Feng Shui in Specialty Retail”

September 8th webinar will give simple DIY tips to help invigorate traffic
and sales on the retail floor

Denver, CO – September 2, 2010 – What’s UP PR founder, Beth Cochran, will be a featured presenter in the upcoming webinar “The Art of Feng Shui in Specialty Retail.” The talk will offer simple DIY techniques to apply to a retail store entrance, physical location, store layout, merchandise, back offices and even storage areas that can positively influence a business’s bottom line. Cochran will be joined by Feng Shui expert, Susan Hayward.

The September 8, 2010 Outdoor Industry Association (OIA) Outdoor University online session will take place from 2 pm-3 pm MST.

Cochran and Hayward will outline what Feng Shui is, how it works and who uses it; and will include case studies from large and small companies alike. Attendees will discover how this ancient art can reinvigorate business with tools used by Fortune 500 companies, Donald Trump and many successful companies worldwide. The wisdom of Feng Shui can be used as a tool to direct the “energy” in life for improved health, wealth and success; and most importantly in today’s economy – stronger sales.

The 60-minute session will review the main elements of the “Bagua,” the primary map used in Feng Shui, to identify areas of a retail floor plan most ideal for change or improvement. The talk will cover the “Nine Elements of Focus” to boost traffic and sales, encouraging better choices in retail space and the surrounding environment. Attendees will receive a list of Feng Shui tips and resources to integrate immediately.

“When we pay attention to details, minor as they may appear, the beauty of order unfolds… and life gets easier and more fruitful,” said Cochran. “The goal for the webinar is to teach this wise set of principals that has guided leaders for centuries to our industry’s businesses today. If it worked for them, why not us, our businesses and our industry?”

Hayward adds, “’The Nine Elements of Focus’ is a bird’s eye view of how the art of Feng Shui impacts every aspect of the retail business, from merchandising to customer satisfaction. We will walk through your store to see how these techniques can ramp up your current business, identify areas where you are losing or missing energy, and cultivate engaged customers who keep coming back for more!”

Feng Shui is a sales tool used by industry professionals around the world. The techniques are proven over thousands of years, and the wisdom is available to you in easy to implement steps that yield effective and measurable results. Simply stated, Feng Shui works.

For OIA or SNEWS members, the seminars are complimentary. If you are an attending non- member, the fee is $99. Please visit this link to register today.

About What’s Up PR
Serving national and international clients since 1997, What’s Up is a pioneer in communications and brand marketing for the outdoor industry. With expertise in customer-focused, personalized public relations, the firm has built a loyal client base of both new and established high-end specialty manufacturers in the outdoor, ski, and sport industries. In addition to public relations, Cochran’s firm also offers below-the-line event planning, promotions, and athlete programs.

Honored with top rankings in the industry, Cochran has been a guest author for the Outdoor Retailer Journal, a Rotarian business exchange delegate, a founding member of the Children’s Museum of Bozeman, and a board member of the Outdoor Industry Women’s Coalition (OIWC).

What’s UP public relations clients include: Chaos Headwear, Gramicci lifestyle clothing, Fabric Link Network, and Nüwa Textiles

What’s UP Public Relations:
The company mission is to provide public relations and marketing expertise to both new and established high-end specialty manufacturers and services in the Outdoor, Snow, Bike and Alternative Healing markets. The firm specializes in providing contract marketing, public relations, and promotions services that help build sales for manufacturers and sports-related services. What’s UP is a full-service public relations and marketing service to fill the client’s immediate and long-term initiatives and brand objectives. 

For more information, please contact Beth Cochran (, 406.579.7909).

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