FOR IMMEDIATE RELEASE
BC/OC – What’s UP Public Relations Named PR Agency
for Gramicci Clothing: Never the Norm
Bozeman, MT â€“ December 19th, 2007 BC/OC – What’s UP Public Relations is proud to announce they have been named the agency of record for Gramicci, Never the Norm, the original outdoor lifestyle clothing. What’s Up PR is recognized as one of the original boutique branding and public relations firms in the specialty industries.
Under the leadership of founder Beth Cochran, BC/OC – What’s UP has been honored with top rankings in the industry. Cochran has been a guest writer for the Outdoor Retailer Journal, a Rotarian business exchange delegate and recently was re-elected to the Outdoor Industry Women’s Coalition, where she chairs the SIA-snow sports events for the board.
â€œIt is a great honor to have been named agency of record for Gramicci. We believe our competitive advantage is our size. We are lean and mean, and work closely with our select clients. As such, our clients are reminded daily that we are equally invested in their goals and visions, working practically in-house for their brand,â€ says Cochran. With regard to Gramicci, Cochran adds, â€œWe are ecstatic to represent a company with sincere investment in green technology and environmental practices.â€
Marty Weening, President of Gramicci comments on their new partnership, â€œWe are looking to benefit from Beth’s considerable experience in public relations in getting the word out about the many things happening at Gramicci.â€
Gramicci is truly a soulful addition to the firm, says Cochran. The brand has a long history of innovation, creativity and quality active clothing. Gramicci is known for creating one of the iconic styles of the outdoor industry, the G-climbing pant. This design launched the lifestyle apparel evolution in the outdoor market more than 25 years ago. The brand is now known for its natural fiber technologies, distinct fabrications and washed-out, weathered garment finishes that set the standard for comfortable and functional apparel. The brand has evolved into four distinct product segments: Authentic Originals, Built For Sport, Gramicci Life and Greenicci. All these products have the distinct Gramicci stamp of being slightly irreverent, Never the Norm comfort outdoor clothing built for the sport of living. For more information, visit www.gramicci.com
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As a boutique public relations firm, What’s UP is small, resourceful and invested daily with each client. Gramicci will compliment the existing client base: Chaos Headwear, Hans Saari Ski Foundation, and Fabric Link.com.
The mission at BC/OC – What’s UP is to provide immediate public relations and marketing expertise to new and established high-end specialty manufacturers and services in Outdoor, Snow, Bike and Alternative Healing markets. The firm specializes as a seasoned contract-marketing/public relations/promotions extension that works on the side of the manufacturer and related sport services. We act as a full service public relations and marketing department to suit the client’s immediate and long-term initiatives, and brand objectives.