Press Releases

Where is TrueHero?

TrueHero is excited to be attending their 5th Outdoor Retail Show as a company. This year owner’s Andy and Wendi Held will have their new full-time Sales and Marketing Coordinator and their core Event Staff and Production team with them.


“We excited to bring our team to OR this summer. With amazon making their first summer show and five event activations we needed our A-Team!” – Wendi Held

True Hero’s new Sales and Marketing Coordinator is Dena Jantz. Dena was formally a buyer and planner at The Sports Authority. She will be primarily assisting with growing business and has already made a big impact in ROI in just the 2 months she has been on board.

In addition to meeting with existing clients and meeting new, TrueHero is going to be executing some GREAT Event Activations at Summer Outdoor Retailer! Here is where we will be….

Open Air Demo: Helly Hansen Train with Confidence 5K and Give Me Yours and Helly will Give you Theirs! Donate your baselayer and $20 – all to Charity and get a New HH Cool Shirt! Keep your baselayer and run the 5K at 9:30 or 12:30 with some of the folks from Helly Hansen!

Coffee in first morning of show: Helly Hansen is offering FREE coffee at the south entrance to Salt Palace! Get caffeinated and enter to WIN a FREE Odin Kit during Happy Hour.

It Pays to Know Your Numbers: A noon the first day of the show in the Marriot, Wendi Held will be hosting an OIA Seminar about how to talk numbers with your buyer and sales manager to increase your ROI!

Happy Hour first day of show: Join Helly Hansen for free Beer, Food and Raffle during Happy Hour first day of the show! Make sure you enter to win an Odin Kit before 5PM – Winner announced at 5PM!

Happy Hour second day of show: Come hang with the folks at Mountainsmith and American Alpine Club at the Mountainsmith booth on the main aisle. Get your $20 Scream or $35 Mayhem Packs with MS and ACC logos. Don’t forget Tall Boy PBR, Love Fanny Coozies and a chance to WIN some free gear. Enter to WIN before the 5:30PM raffle is announced!