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Press Releases

White Sierra Adopts CenterStone’s B2B Platform

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Sunnyvale, CA (October 5th, 2015) – White Sierra, the 35 year old outdoor, performance and adventure clothing brand, and CenterStone Technologies, the leader in B2B e-commerce sales tools for the active, outdoor markets, announce their collaboration making White Sierra available on the CenterStone platform immediately at

“CenterStone really is the best in class and is the industry standard, so it was an easy choice for us,” said Chris Elkins, Executive Vice President of Sales and Operations at White Sierra. “We took a look at our retail landscape and wanted to deliver what our retailers needed and wanted. CenterStone platform will provide them with the ability to get information and place orders when they want to. They also put more detailed information in the hands of our reps and will increase their service level to our accounts.”

“We’re excited to have White Sierra join the growing number of brands using CenterStone Technology,” says Dave Mathias, Vice President of Sales and Marketing at CenterStone. “It used to be that B2B software was just about executing a transaction, but White Sierra understands the fullness of what we offer and how it can benefit not just sales, but customer service, marketing, operations and of course the IT department. We’re looking forward to our partnership and helping all aspects of their business grow.


CenterStone Technologies:

White Sierra website:

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About CenterStone Technologies

With more than 14 years experience, CenterStone Technologies has literally pioneered the B2B e-commerce space. CenterStone works with worldwide footwear, apparel, and accessory brands helping buyers and reps simplify decisions around ordering vendor merchandise by allowing them to view product, check stock availability, see the status of orders placed and easily place pre-season and at-once orders. CenterStone continues their industry leading innovation with recent additions of iV GUIDE, a fully integrated merchandising platform, and iV MOBILE, an iPad app that puts the power of the platform in the palm of your hand and works not just when you work, but wherever you work. Additional information can be found at

About White Sierra

We’re a 35-year old family –owned company that makes quality outdoor apparel for the whole family. We have built our business one relationship at a time, focusing on what matters most to our employees, customers and consumers. We know that most people don’t need to climb a mountain or kayak through rapids to enjoy the outdoors. Our outdoor apparel fits your OUTDOORS, and your wallet, whether that’s going for a day hike with your family or playing Frisbee in the park with friends. White Sierra is everyday clothes for real people who enjoy everyday outdoors activities.

For more information, visit


Tara Coyle

Terra PR


Gary Avischious

CenterStone Technologies

Director of Marketing