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Press Releases

White Sierra Announces New Sales Rep Hires

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Sunnyvale, CA (June 19, 2015) – White Sierra is pleased to announce they have recently hired two new sales rep groups, K&L Sports and Fifth Row Center, to enhance their sales presence and brand exposures in key US regions.


Kirby Laughlin, Agency Principal at K&L Sports, has 30 plus years in the outdoor industry. Laughlin has an extensive history repping brands, such as Nike, Timberland, Puma, Simple, and Canada Goose. K&L Sports will be representing White Sierra in Illinois, Indiana, Michigan, Ohio, Kentucky, and West Virginia. Laughlin’s current key accounts include Flylow, Injinji, Cudas, IllumiNITE and NorthernLights.

“We think Kirby’s solid history in the industry will be a major asset to White Sierra,” says Chris Elkins, Executive Vice President, Sales and Operations at White Sierra. “Laughlin’s relationships and brand-building experience will help improve White Sierra’s and will compliment our family oriented business.”

Fifth Row Center Group is an independent sales rep group founded in 2003 by Paul Jones, and his partner, Travis Bryenton. Jones and Bryenton will represent White Sierra in Florida, Georgia, South Carolina, North Carolina, Tennessee, and Virginia. Fifth Row Center Group has over 50 years of experience in the outdoor industry, working with companies like LCI Brands, Ojai Clothing, Wolverine Apparel, Wooly Bully / Icelandic, and, now, White Sierra.

“After over sixteen years as an outdoor retail owner, we strive to ensure that you have the ‘Best Seat in the House’,” says Paul Jones, Agency Principal at Fifth Row Center Group. “We’re excited for this new relationship and are here to increase sales and develop White Sierra’s brand even further.”

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About White Sierra
Founded in 1979, White Sierra is a leading apparel manufacturer for outdoor and travel consumers. A family owned and operated business for 35 years, White Sierra’s mission is to offer reasonably priced, reliable product for the entire family. For more information, visit

We know that most people don’t need to climb a mountain or kayak through rapids to enjoy the outdoors. Our outdoor apparel fits YOUR OUTDOORS, and your wallet, whether that’s going for a day hike with your family or playing frisbee golf in the park with friends. White Sierra is everyday clothes for real people who enjoy everyday outdoor activities. 

About Terra PR
Terra Public Relations is an integrated media relations, brand and social media consulting firm for companies seeking to engage mainstream, travel, athletic, outdoor, LOHAS, sustainability, family and action sports media and community, on behalf of progressive companies with great products and a story to tell. Visit for more information.