White Sierra Debuts New Jacket Line For Fall ‘15: Unique Teflon® Protection For Performance and Looks

Sunnyvale, CA (January 19, 2015) – White Sierra apparel has always been inspired by outdoor adventure, and is expanding their ’15-’16 Jacket offering to meet the demands of changing winter weather head on. Dedicated to keeping their customers warm, comfortable, and dry all day long, the new outerwear blends technology, style and fit for the best defense against Mother Nature without breaking the bank.

Utilizing reliable technologies such as Teflon® fabric protector, White Sierra has developed a line that looks as good as it performs. By creating a waterproof and breathable fabric that repels most water and oil based liquids, the new White Sierra jackets will keep looking good all season long, in addition to providing superior performance. The bonded Teflon makes fibers resistant to stains without affecting the fabric’s look, feel or breathability.

Men’s Trabagon Jacket
Featuring White Sierra’s Teflon® coated waterproof, breathable fabric, the Trabagon is a perfect shell for a variety of alpine activities, such as sledding with the kids or cross country skiing with the dogs. Jam-packed with practical features including zippered front pockets, attached hood, mesh venting and adjustable cuffs, the Trabagon is packable for traveling or storage. Offered in regular and extended sizes.

Features:

• Trabagon Rip Stop: 100% polyester micro rip stop woven
• Teflon coated
• Waterproof/Breathable fabric
• Fully Seam Taped
• Packable in front pocket
• Zip secure front pockets
• Back yoke with mesh venting
• One hand quick draw hem
• Attached hood
• Adjustable hood
• Center back length: 29”
• MSRP $60.00
• Sizes: S-XXL

Men’s Zephyr Jacket
The Zephyr Jacket is the ultimate in lightweight puff jackets. Made with 100% nylon water resistant microfiber woven, this is one easy to wear hooded jacket. The Zephyr also features 160g of Whisper Fill insulation, a soft polyfill insulation that stays warm when wet. This jacket has a packable pocket, great for travel and everyday wear. Available in 4 great colors.

Features:

• Soft Nylon Woven: Shell: 100% nylon microfiber woven, WR
• Softshell Woven: Shell: 94% polyester, 6% spandex softshell woven, DWR + Waterproof laminated 8K
• Lining: 100% nylon microfiber woven, WR
• Water repellent
• Whisper Fill insulated – 160g
• Softshell shoulder for maximum performance
• Zip secure chest pocket
• Patch side entry hand warmer pockets
• Sofy lycra trimming on cuffs
• Adjustable draw cord hem
• Quilted inner sleeve lining
• Chin guard
• Interior cell phone pocket
• Media pocket and cable holder
• Center back length: 28”
• MSRP $125.00
• Sizes: M-XXL

Women’s Full Moon Soft Shell Jacket
Eye-catching colors and a waterproof/breathable fabric make this an ideal softshell jacket for hitting the trail, walking around town, or layering up for a day on the slopes. Softshell technology combined with a 4-way stretch fabric provide comfort and enhanced mobility, while the Polyester Microtek lining offers additional warmth to keep you going even, when temperatures drop. The Full Moon doesn’t stop there, the jacket also includes front hand warmer pockets as well as an attached hood with a neck snap closure and an adjustable draw cord hem to keep you protected from the elements.

Features:

• Softshell with Floral Printed Microfleece back: Face: 94% polyester, 6% spandex softhsell woven with microfilm laminated, breathable and waterproof 8K Back: 100% polyester floral printed Microtek Fleece knit Waterproof/Breathable fabric Softshell technology 4-way stretch Zip secure front hand warmer pockets Attached hood with neck snap closure Snap secure adjustable cuffs Adjustable draw cord hem Printed microfleece lining Center back length: 25” MSRP $100.00 Sizes: S-XL

Women’s St. Helen Jacket
This unique lite parka jacket will keep you warm and cozy without weighing you down. Offered in 4 beautiful uniquely multilayered colors and filled with Sierra Loft, a blend of down and polyfill insulation for warmth. It is also designed with water resistant fabric to keep you protected. You will be looking good without overheating in this original jacket.

Features:

• Transparent Rip Stop: 100% nylon clear rip stop woven, WR
• Soft Nylon Woven: Shell: 100% nylon microfiber woven, WR Liner: 100% nylon microfiber woven, WR Trim: 100% Polyester faux fur trim Water Repellent Sierra Loft fill insulated – 180g 2 way front zipper Removable hood Front hand warmer pockets Fabric overlay for pastel look Storm flap with button and loop closure Center back length: 30” MSRP $150.00 Sizes: S-XL

Links:
White Sierra website: http://www.whitesierra.com/
White Sierra on Facebook: https://www.facebook.com/WhiteSierra
White Sierra on Twitter: https://twitter.com/WhiteSierra1

About White Sierra
We’re a 35-year old family –owned company that makes affordable, quality outdoor apparel for the whole family. We have built our business one relationship at a time, focusing on what matters most to our employees, customers and consumers. We know that most people don’t need to climb a mountain or kayak through rapids to enjoy the outdoors. Our outdoor apparel fits your OUTDOORS, and your wallet, whether that’s going for a day hike with your family or playing Frisbee in the park with friends. White Sierra is everyday clothes for real people who enjoy everyday outdoors activities.

For more information, visit http://www.whitesierra.com.

PRESS CONTACT:
Keri Jamison
Terra PR
307-733-8777
kerij@terrapublicrelations.com