White Sierra Debuts New Youth and Toddler Line for Fall ’16

Sunnyvale, CA (December 30, 2015)- White Sierra is proud to debut their new Youth and Toddler line for fall 2016. Focusing on products for the whole family, White Sierra designs encompass styles for both parents and their kids.

Boasting the same technical features found in adult models, the Youth and Toddler line presents high quality performance apparel built to handle the winter weather. Whether the kids are shredding down the mountain, building a snow fort or walking to school, White Sierra offers something for every young snow lover.

Boys’ Sierra Mountain Hooded Fleece

An awesome zip-up for fall, this sweatshirt features a fleece lined hood and hand warmer pockets to keep Jr. warm and cozy. The contrast stitching and zipper blocking detail offer fun and unique color pops.

Features:

• 300g weight brushed fleece
• Lined hood for extra warmth
• Zip secure hand warmer pockets with nylon accents
• Contrasting stitching and zipper blocking detail
• Sizes: XS-XL
• MSRP: $50

Boys’ Zephyr Insulated Jacket

A jacket just like dad’s, the Zephyr will keep him warm and dry with water repellent fabric and polyfill insulation. The quilted body, contrasting zipper, and blocking details make for a great looking garment. Also includes an ID label, just in case it ends up in Lost and Found.

Features:

• Water repellent fabric
• 140 g Polyfill insulation
• Chin guard
• Quilted body
• Zip secure hand warmer pockets
• Lycra bound cuffs and hem
• Contrasting zipper and blocking details
• Interior ID label
• Center back length: 21”
• Sizes: XS-XL
• MSRP: $75

Boys’ Bilko Insulated Pant

This pant can handle any winter storm. With a waterproof fabric and polyfill insulation, it is the perfect choice for those cold winter days. The reinforced scuff guard and gaiters with gripper elastic are built to handle any cold weather activity.

Features:

• 3K waterproof fabric
• 150 g Polyfill insulation
• Comfort back elastic
• Articulated knees
• Hook and loop secure back pockets
• Gaiters with gripper elastic
• Reinforced scuff guard
• Contrasting stitching detail
• Sizes: XS-XL

Girls’ Mcgrath Printed Fleece Pullover

This pullover adds a pop of bright color to any winter outfit. The lightweight stretch fabric is incredibly comfortable and the lycra bound neck and cuffs, plus a hand warmer kangaroo pocket, make it the perfect winter staple.

Features:

• 180g brushed fleece
• Lightweight with comfortable stretch
• Lycra bound neck and cuffs
• Hand warmer kangaroo pocket
• Contrasting stitching and zipper detail
• Sizes: XS-XL
• MSRP: $45

Girls’ Casper Insulated Jacket

For the girl who craves adventure, this is her jacket. Jam-packed with all the technical features she needs for a day outside, including an attached adjustable hood, chin guard, storm flap, and articulated sleeves, just to name a few.

Features:

• 3K waterproof fabric
• 120 g Polyfill insulated
• Attached adjustable hood
• Chin guard
• Storm flap
• Articulated sleeves
• Interior media pocket
• Zip secure hand warmer pockets
• Hook and loop secure adjustable cuffs
• Contrasting stitching, zipper and blocking details,
• Drop detail
• Internal ID label
• Center back length: 23”
• Sizes: XS-XL
• MSRP: $85

Girls’ Cruiser Insulated Pant

Designed for the girl that loves to be outside, no matter how cold the temp drops. Features include 150 gram polyfill insulation, comfort fit back elastic, articulated knees, gaiters with gripper elastic, and more.

Features:

• 3K waterproof fabric
• 150 g Polyfill insulated
• Comfort fit back elastic
• Hook and loop secure back and side cargo pocket
• Articulated knees
• Gaiters with gripper elastic
• Reinforced scuff guard
• Contrasting stitching detail
• Sizes: XS-XL
• MSRP: $50

Toddler Armor II Fleece

This reversible jacket is perfect for any indecisive youngster who plays outside. A contrasting zipper adds an additional pop of color, while the quilted body and sleeves make for a great warmth and fit.

Features:

• Reversible
• Water repellent fabric
• 120 g Polyfill insulation
• Quilted body and sleeves
• Contrasting zipper and Lycra detail
• Lycra bonded openings
• Size: 2T-3T-4T
• MSRP: $55

Toddler Casper Insulated Jacket

For the adventurous toddler that needs a mighty jacket, the Casper features waterproof fabric, attached adjustable hood, articulated sleeves, storm flap, and more. This jacket may be little, but it’s jam packed with features.

Features:

• 3K waterproof fabric
• 120 g Polyfill insulation
• Attached adjustable hood
• Chin guard
• Storm flap
• Articulated sleeves
• Hand warmer pockets
• Adjustable cuffs with elastic
• Contrasting zipper and blocking details
• Drop tail
• Interior ID label
• Center back length: 17”
• Sizes: 2T- 3T-4T
• MSRP: $70

Toddler Zephyr Insulated Bunting

It doesn’t get much cuter than the Zephyr Bunting. With water repellent fabric and polyfill insulation, it is sure to keep your wee one warm and cozy. The two full-length zippers with internal wind flaps make for an easy on and off, and provides complete warmth, with room for even more layers.

Features:

• Water repellent fabric
• 140 g Polyfill insulated
• Attached hood
• Quilted body
• Two full-length zippers with internal wind flaps for easy on and off
• Lycra bound cuffs, hood and leg opening
• Gusseted crotch
• Interior ID label
• Contrasting zipper details
• Inseam: 12”
• Sizes: 2T-3T-4T
• MSRP: $70

Links:

White Sierra website: http://www.whitesierra.com/

White Sierra on Facebook: https://www.facebook.com/WhiteSierra

White Sierra on Twitter: https://twitter.com/WhiteSierra1

About White Sierra

We’re a 35-year old family –owned company that makes affordable, quality outdoor apparel for the whole family. We have built our business one relationship at a time, focusing on what matters most to our employees, customers and consumers. We know that most people don’t need to climb a mountain or kayak through rapids to enjoy the outdoors. Our outdoor apparel fits your OUTDOORS, and your wallet, whether that’s going for a day hike with your family or playing Frisbee in the park with friends. White Sierra is everyday clothes for real people who enjoy everyday outdoors activities.

For more information, visit http://www.whitesierra.com.

PRESS CONTACT:

Tara Coyle

Terra PR

307-733-8777

TaraC@Terrapublicrelations.com