White Sierra Hires Midwest Sales Rep Team

Officials from White Sierra are pleased to announce Judi and Rick Tice of Minnetonka, Minn. as the company’s Midwest territory sales representatives.

Judi and Rick have been reps in the outdoor industry for over 21 years, and are well known and well respected by those they have worked with. The husband and wife team will be responsible for the upper Midwestern states of Wisconsin, Iowa, the Dakotas, Minnesota, Illinois, Kansas and Missouri.

White Sierra is coming off a very strong Fall 06 selling season with an increase in bookings of 40-percent over last fall. For Spring 2007, the company is bolstering its men’s and women’s apparel collections with 11 new proprietary fabrications including a new eco-friendly, performance bamboo.

White Sierra is a Sunnyvale, Calif.-based outdoor apparel brand with a successful 25+ year heritage of serving the outdoor and sporting goods markets. White Sierra’s consumer looks for apparel that’s versatile enough to work equally well for outdoor and everyday metropolitan use.

For additional information, visit www.whitesierra.com or call (800) 980-8688.

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