Press Releases

White Sierra Hires New E-Comm Coordinator

As part of their commitment to and investment in developing their brand, White Sierra is pleased to announce they have hired Ms. Erin Kizorek as E-Commerce Coordinator for White Sierra, effective immediately.


With a deep and diverse background in marketing and sales, Kizorek will manage White Sierra’s new E-Commerce capabilities. Kizorek’s responsibilities include: managing the launch of White Sierra’s new e-commerce site, helping to create and integrate compelling content for White Sierra’s website, merchandising and selling product through the site, and providing outstanding customer service.

“Kizorek has an established track record of managing corporate and marketing operations and proven ability to meet challenges and multiple deadlines in a high­volume environment, with a natural talent for growing revenue. She’s ideal for our e-commerce position,” said Chris Elkins, Executive Vice President of Sales and Operations at White Sierra. “We know she will be a great asset to our team.”

“I am honored to be joining the White Sierra team and I am excited to be creating a better shopping experience for all of our customers and consumers,” said Kizorek. “White Sierra is a brand of opportunity, built on creating affordable, outdoor apparel for real people. Our goals are to build customer relationships while establishing the White Sierra brand as the leader in outdoor apparel for true everyday use.”

Kizorek will work from White Sierra’s Sunnyvale, CA headquarters.

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About White Sierra
We’re a 35-year old family –owned company that makes affordable, quality outdoor apparel for the whole family. We have built our business one relationship at a time, focusing on what matters most to our employees, customers and consumers. We know that most people don’t need to climb a mountain or kayak through rapids to enjoy the outdoors. Our outdoor apparel fits your OUTDOORS, and your wallet, whether that’s going for a day hike with your family or playing Frisbee in the park with friends. White Sierra is everyday clothes for real people who enjoy everyday outdoors activities.

For more information, visit

Keri Jamison
Terra PR

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