White Sierra Hosts American Hiking Membership Drive at Winter OR

SUNNYVALE, Calif. (December 10, 2008) – Looking to take more time during the slow economy to explore local trails, find an out-of-the way trek or increase your hiking IQ? White Sierra and American Hiking have the perfect solution in the form of a reduced price membership, and a free White Sierra Sierra Tek Jacket.

White Sierra (booth 20033) will be hosting a membership drive for American Hiking Society January 22nd at the Winter Outdoor Retailer Show. Starting at 1:00 PM, this event will feature a free White Sierra Sierra Tek Jacket for the first 40 members who sign up for a reduced price membership courtesy of White Sierra and American Hiking Society. For customers who join during the membership drive, White Sierra will make a contribution of $10.00 towards each $30.00 annual American Hiking Society membership.

In addition to the satisfaction of speaking up for hikers and helping establish, protect, and maintain hiking trails each membership includes:
• A subscription to American Hiker magazine
• A subscription to Backpacker magazine
• Members-only discounts on merchandise such as books and gear.
• The opportunity to participate in members-only Volunteer Vacations.

“White Sierra Outdoor Apparel is excited to partner with American Hiking Society in bringing attention to the nation’s hiking trails and recreation opportunities” said Al Whitworth, White Sierra’s Director of Marketing.

Founded in 1976, American Hiking Society is the only national nonprofit organization dedicated to promoting and protecting America’s hiking trails, their surrounding natural areas and the hiking experience. To learn more about American Hiking Society and its programs, visit www.AmericanHiking.org or call (301) 565-6704.

White Sierra is a Sunnyvale, Calif.-based outdoor apparel brand with a successful 29-year heritage of serving the outdoor and sporting goods markets. -For additional information, visit www.whitesierra.com or call (800) 980-8688.134.