Press Releases

White Sierra Introduces New Kids Line For Fall ‘15

Sunnyvale, CA (January 16, 2015) – Designed for fun! White Sierra debuts their new Fall ‘15 Kids collection, providing warmth and protection from winter elements so kids can play outside longer. With unique prints and cozy fabrics, these pieces are perfect for skiing, sledding, building snowmen or just playing outdoors.

White Sierra offers reasonably priced, reliable product for the entire family, while infusing trustworthy technical features and comfortable, flattering cuts. A few features of the Fall ‘15 Kids collection include durable Polyfill insulation that stays warm when wet and Cozy Fleece jackets providing warmth and comfort. These pieces are sure to become easy favorites.

Reversible technology across White Sierra’s youth and toddler collections offer double the versatility and style.

Fuzzy Wooly Hoody
Super soft material with Cozy and Wooly Bully fleece knits for boys and girls. Warmth, a comfortable fit and an attached hood, and hand warmer pockets will make it an instant favorite.


  • Nordic Printed Hi-Low Fleece: 100% polyester printed with burnout Cozy Fleece knit
  • Camo Printed Cozy Fleece: 100% polyester Wooly Bully fleece knit
  • 275 weight – 2 side brushed
  • Attached hood
  • Soft lycra trim around cuffs and hem
  • Hand warmer pockets
  • MSRP $35.00
  • Sizes: XXS-XL

Puffer Jacket
Eye-catching colors and Polyfill insulation make this the perfect Kids’ jacket for snow. Waterproof fabric and hand warmer pockets provide warmth and comfort on harsh days. An attached hood and pop color fleece lining add the perfect accessories for kids.


  • Poly Taffeta: 100% polyester taffeta woven, coated and waterproof
  • Stripes Printed Taffeta: 100% polyester taffeta stripes printed woven, coated and waterproof fabric.
  • Lining: 100% Microtek fleece knit (Hounds Tooth printed) and 100% polyester taffeta woven
  • Waterproof fabric
  • Polyfill insulation – 150g
  • Attached hood
  • Soft lycra trim around edges
  • Contrast color binding and zippers
  • Pop color fleece lining
  • Hand warmer pockets
  • MSRP $65.00
  • Sizes: 2T-3T-4T

Armor Fleece Pant
Waterproof fabric on the outside and Polyfill, fleece insulation on the inside, this reversible pant will be your child’s ideal winter pant. Waterproof and breathable fabric provides comfort and warmth. Easy to pull on and available in fun colors make this perfect for playing in the snow.


  • Poly Taffeta: 100% polyester taffeta woven, coated and waterproof
  • Microtek Fleece: 100% polyester Microtek fleece knit
  • Reversible
  • Waterproof fabric
  • Polyfill insulated – 150g
  • Quilted legs
  • Soft lycra binding
  • MSRP $45.00
  • Sizes: 2T-3T-4T

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About White Sierra
We’re a 35-year old family –owned company that makes affordable, quality outdoor apparel for the whole family. We have built our business one relationship at a time, focusing on what matters most to our employees, customers and consumers. We know that most people don’t need to climb a mountain or kayak through rapids to enjoy the outdoors. Our outdoor apparel fits your OUTDOORS, and your wallet, whether that’s going for a day hike with your family or playing Frisbee in the park with friends. White Sierra is everyday clothes for real people who enjoy everyday outdoors activities. For more information, visit

Keri Jamison
Terra PR