White Sierra Unveils Expanded Collection For Fall 2008

White Sierra, an outdoor brand with a heritage that extends back 27 years, unveils its new Fall 2008 collection, which is 30-percent larger than its previous fall/winter range.

Highlights of White Sierra’s 2008 Fall collection include an expanded offering of outerwear for men, women and youth, as well as novelty fleece, cozy chenille, all offered at accessible pricepoints.

In addition, White Sierra introduces its Happy Planet Earth Friendly fabrics into its Fall collection for the first time with base layer tops made from White Sierra’s bamboo Bam Bam Weaveâ„¢ and long sleeve men’s and women’s woven shirts made from recycled polyester.

“The Happy Planet series is part of White Sierra’s efforts to better serve our outdoor customers by offering performance fabrics that have a lesser impact on the earth,” said Al Whitworth, White Sierra Director of Marketing.

Other highlights of the Fall 2008 range include the versatile women’s Explorer Jacket, which is made from White Sierra’s proprietary 100-percent Nylon Dot Dobbyâ„¢ with custom quilting and a Microtek II Fleece lining. This polyfill insulated jacket has a removable faux fur trim hood making it as stylish as it is functional. It will retail for $150.

For men, White Sierra updated its favorite All Season II Jacket, making it a four-in-one, reversible jacket. It is made from waterproof/breathable nylon taslon with a snap-out Sherpa Fleece liner. This versatile jacket also will be offered in an expanded array of colorways and will retail for $125.

As the last outdoor apparel brand based in California’s Silicon Valley, it’s not surprising that White Sierra is using technology and the Internet to lighten its environmental footprint. For instance, the company has a comprehensive dealer Website (www.whitesierra.com/secure) with order forms, catalogs, images and more.

“We want to make it incredibly easy for all of our dealers, of any size, to order and re-order from White Sierra,” said Kevin Hobday, White Sierra VP of Sales.

White Sierra is a Sunnyvale, Calif.-based outdoor apparel brand with a successful heritage of 25+ years serving the outdoor and sporting goods markets. White Sierra’s consumer looks for apparel that’s durable and versatile enough to work equally well for outdoor and everyday use.

For additional information, please visit www.whitesierra.com. For media inquiries, please contact Verde PR at 970.259.3555.

White Sierra – Think Outside