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Wigwam Continues To Be A Proud Sponsor Of Project Athena

Wigwam sponsors nonprofit, Project Athena, in helping women achieve their athletic or adventurous dreams.

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MEDIA CONTACT: Donna Fischer, 920.457.5551


SHEBOYGAN, Wis., Nov. 3, 2008 – Wigwam is continuing a strong relationship with the Project Athena Foundation in helping women with breast cancer and other medical or traumatic setbacks live their athletic and adventurous dreams. Project Athena is growing fast nationally and recently has gained exposure globally. As a part of this partnership, Wigwam would like to give an update on Project Athena’s latest news.

The most recent Athenaship recipient is 50-year-old Lonnie Kitch, a San Diego native. In May of 2004, Lonnie was diagnosed with stage 2 breast cancer and went from being a firefighter and mom to fighting for her life. After 3 surgeries in 6 weeks, 4 and a half months of chemotherapy and 6 weeks of radiation, she was weak and glad her treatment was over. With her love of the outdoors, Lonnie’s dream with Project Athena was to hike the Grand Canyon as soon as she beat the cancer. A few weeks ago Lonnie fulfilled her dream. Carrying her 30 lb. pack in and out of the canyon on a very rocky and treacherous trail, Lonnie persevered and achieved her goal.

“Whether you are jogging around the lake or living an athletic or adventurous dream, Wigwam has the socks to fit Project Athena’s athletes’ needs,” said Margaret Chesebro, field marketing manager for Wigwam. “It always feels good knowing that Wigwam is supporting such a great cause. Seeing the Wigwam logo on these heroic athletes’ apparel and tracking their success is truly inspiring for us as a company.”

Wigwam firmly believes that your feet are your foundation and believes in the importance of protecting women’s feet in the early stages of training all the way to the finish line. Along with being honored in supporting such an incredible foundation, Wigwam is committed to providing the best-quality products to its consumers. Wigwam holds responsibility for sourcing the best materials and investing in foundations like Project Athena. With that in mind, Wigwam vows to stand by the Project Athena Foundation as it continues to advance.

About Project Athena:
Project Athena is a nonprofit foundation that encourages women to not just survive – but also go on to STRIVE after enduring life-altering yet life-affirming medical conditions. Project Athena provides coaching, equipment, travel expenses, entry fees and, most importantly, encouragement and inspiration for women who desire to unleash the athlete within and strive for the goal of a lifetime – whether that be to hike the Grand Canyon, cross the finish line of an Ironman Triathlon, or fall into the arms of a proud family at the end of a local 5K. Donations toward Project Athena can be made on the Project Athena website.

About Wigwam:
Wigwam Mills, Inc., was founded in 1905 and is located in Sheboygan, Wisconsin. It is an authentic American brand that designs, manufactures and markets the knitwear that America grew up with. For more information, visit or e-mail Wigwam at Wigwam has consolidated its previous 20 product categories into five simple competencies, each packaged in a vibrant color of nature. The Sport competency packaging is green, denoting life, nourishment, freshness and green grass. Wigwam…LIFE IS MOVEMENT.

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