Wigwam Selects Inside|Out Communications As PR Agency of Record

Sheboygan, WI – January 18, 2018 

Wigwam Mills Inc., the family owned maker of premium, made-in-the-USA socks since 1905, announced today that Colorado-based Inside|Out Communications will handle its global media and brand communications for the Peak 2 Pub, Rod & Rifle, Lifestyle/Classics and the all new Work Line categories.

“Wigwam is poised for growth and we want to be sure our longtime fans and new customers, are aware of the new products, partnerships and technologies we are introducing,” said Tom Wheeler, president and CEO of Wigwam Mills. “We are enthusiastic about our partnership with Inside|Out communications, known for their work with Heritage brands and authentic relationships with the media, and we look forward to growing with their team.”

“To work with a heritage brand like Wigwam, is an honor and a privilege,” said Erin Brosterhous, a partner and owner of Inside|Out. “With four generations of sock-making prowess, a deep commitment to community, sustainability practices going back to day one, and Wigwam’s new leadership and company direction, we have an arsenal of heritage and new stories to tell.”

Inside|Out specializes in media relations, brand storytelling and strategic communications in the outdoor, lifestyle, travel, hospitality, educational and entertainment industries.

Wigwam will be attending the Outdoor Retailer Winter Market trade show (Booth #UL51081) in Denver on Jan. 25-28 at the Denver Convention Center. Book an appointment to learn more about the Wigwam brand and the new products and sock technologies for Fall 2018.

About Wigwam

Wigwam has been proudly crafting socks in Sheboygan, WI since 1905. We carefully knit every pair with the goal of delivering the highest quality and performance for the most comfortable experience for our customers. Our commitment to local USA manufacturing, community, sustainability and stewardship of the environment has always been central to who we are. For more details, visit www.wigwam.com.

About Inside|Out Communications

With over 30 combined years of experience building brands and developing communications strategies, the Inside|Out team knows the key to any successful idea is based in the emotional connection it creates with its consumer. Driven by a passion for building lasting relationships with people and a love for the outdoors, our team prides themselves in Telling your Inside Story to the Outside World. www.insideout-pr.com.

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Paige Boucher