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Wildlife Acoustics taps Pale Morning Media to promote new technologies and new opportunities for everyday wildlife watchers


MAYNARD, MA – Wildlife Acoustics, Inc., the leading provider of bioacoustics monitoring systems for scientists, researchers, and government agencies worldwide, is partnering with Pale Morning Media public relations to support the introduction of new products and to elevate public interest in everyday wildlife observation.

Founded by Boston’s serial technology success story Ian Agranat, Wildlife Acoustics creates groundbreaking and affordable hardware and software tools for biologists and researchers who monitor a multitude of wildlife, including but not limited to birds, bats, frogs, insects and marine life, through bioacoustics; an emerging field of research that combines biology and acoustic data to gain insights into the natural world.

“Wildlife Acoustics is the perfect cross-section of two of my greatest passions: high technology and nature,” said Agranat. “It’s incredibly satisfying to be delivering the best products and services to the world’s caretakers of our most cherished and threatened natural resources.”

Wildlife Acoustics is staffed and backed by an impassioned team of technologists, engineers, operations experts and marketers with intense interest in biology, conservation and environmental stewardship.

The company was founded in 2005 with the invention of the Song Sleuth, an “audio birdsong detective” about the size of a pair of binoculars, that recorded a bird’s song, digitized it, analyzed it and produced three ranked choices of the bird’s identity with more than 80% effectiveness.

Since then, the company has grown to be the recognized worldwide leader in bioacoustics tools for field researchers. Its innovations include the Echo Meter Touch, the most advanced and affordable bat detector/recorder/analyzer in the world; the Song Meter SM4, the smallest and lightest dual-channel weatherproof acoustic recorder available; and the Song Meter SM4BAT, a compact and weatherproof ultrasonic bat recorder with the longest in-field deployment time available.

Wildlife Acoustics also is the creator of the powerful and groundbreaking sound analysis software system Kaleidoscope. Kaleidoscope quickly analyzes terabytes of acoustic and ultrasonic recordings to detect, cluster and classify animal vocalizations, saving researchers countless hours of analysis

Wildlife Acoustic tools are used by researchers worldwide in numerous observational categories, including the well documented “battle for bats” against White-Nose Syndrome (WNS), a rapidly spreading disease that has caused catastrophic declines in hibernating bats throughout North America.

As stewards of conservation and the environment, Wildlife Acoustics offers quarterly grants to support bioacoustics research efforts. Each quarter Wildlife Acoustics awards $5,000 of its products to non-profits, educational and charitable organizations. Since its inception, Wildlife Acoustics has given away nearly $50,000 in hardware and software.

“Wildlife Acoustics is the unquestionable leader in the intersection between groundbreaking technology and the most essential challenges and opportunities in the natural world,” said Drew Simmons, founder and president of Pale Morning Media.

To learn more about Wildlife Acoustics and its range of leading bioacoustics monitoring technologies visit www.wildlifeacoustics.com.

Founded in 2001, Pale Morning Media (www.palemorningmedia.com) is a traditional and digital public relations agency dedicated to increasing the quantity and quality of brand visibility. Pale Morning Media supports a growing roster of brands in a wide array of outdoor and lifestyle markets, including Brilliant reflective technologies, Buff fishing, Deuter backpacks, Farm to Feet socks, Flambeau Outdoors, Flylow Gear, Gateway Trade Funding, Kokatat Watersports, Slackline Industries, TreePod hanging tents, SOG Knives & Tools, Stormy Kromer and Warren Miller Entertainment.

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