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CHICAGO, IL â€“ Wilson Sporting Goods Co., the top name in volleyball equipment, has extended its sponsorship with AVP, Inc., a lifestyle sports entertainment company focused on professional beach volleyball. Wilson will continue to be the â€œofficial game ballâ€ of the AVP â€“ for both indoor and outdoor games. The long-term deal extends through the 2012 season of the AVP Crocs Tour.
In addition to being the official game ball for the pro beach volleyball, Wilson is the number one choice for the sport’s top athletes. Wilson backs the best beach volleyball players in the world â€“ like Olympic Gold Medalist Kerri Walsh, Bronze Medalist Holly McPeak, long-time AVP veteran Barbra Fontana, and top AVP player, Jake Gibb who along with his dynamic partner, Sean Rosenthall, help make up one of the top male teams on the AVP tour and recent winners of the 2008 Cuervo Gold Crown Championship.
â€œWe have been very pleased with the long-standing, successful partnership, it was only natural that we would extend our relationship with the AVP through 2012,â€ says Chris Considine, President of Wilson Sporting Goods Co., â€œWe look forward to growing our relationship with the AVP, its players, and its fans throughout the next five years.â€
Along with the exclusive game ball sponsorship, the deal gives the Wilson brand and its products a significant on-site presence throughout the next five seasons of the AVP Crocs Tour, including a display booth, outer and inner court signage, marketing support, branding and onsite sponsorship activation.
Highlights of the deal include:
â€¢ Five-year sponsor exclusivity (2008-2012) as the official game ball of the AVP Crocs Tour
â€¢ Co-branded general market local advertising program, AVP.com programming, DiG magazine advertising, product packaging, and onsite activation
â€¢ Use of AVP marks (name, logos, photos), net systems license, AVP-branded Beach Game Ball, AVP.com benefits, inclusion in AVP.com marketing materials, onsite signage, onsite retail sales, tickets and hospitality
â€¢ Center Court public address announcements and promotions, as well as AVPNext / Grassroots support
AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. The AVP Crocs Tour is set to stage more than 18 events throughout the United States in 2008 and features the top men and women competitors in the sport. The AVP Crocs Tour opened its season in Miami on April 3rd and will finish in Arizona on September 28th.
Chicago-based Wilson Sporting Goods Co., a division of Amer Sports, is one of the world’s leading manufacturers of sports equipment. The company designs, manufactures and distributes advanced equipment that helps players improve their performance. Wilson’s core categories include Baseball, Football, Basketball, Softball, Bats, Volleyball, Soccer, Youth Sports, Uniforms/Apparel, Golf, Footwear, and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis).