Press Releases

Win an Atlantis Box from Thule with Rack-it Science

Thule will award the first 300 shop employees who complete the Rack-it Science program with a limited edition Atlantis 1600 rooftop box. The RIS website,, is scheduled to go live at 6 pm EST on Monday March 27th.

Thule, the world leader in sports utility transportation, is introducing the new 2006 Rack-it Science (RIS) sales training program. Thule will award the first 300 shop employees who complete the program with a limited edition Atlantis 1600 rooftop box – with a maximum of two boxes awarded per store location. All associates who complete the program and earn their Rack-It Scientist diploma are offered the opportunity to purchase Thule product at a substantial discount off wholesale pricing. The dedicated RIS website,, is scheduled to go live at 6 pm Eastern Standard Time on Monday March 27th.

“We have always offered an incentive for completing the program, but nothing of this magnitude- we’re giving away over $140,000 worth of product,” said TJ Hanson, Thule VP of Marketing.

RIS walks perspective Rack-it Scientists through the history of the company, how to complete a sale, the use of the Thule Fit Guide, and an overview of the product line with emphasis on 2006 new products. Through out the presentation RIS applicants are asked a number of questions which they must answer correctly before proceeding to the next section of the program.

“We first introduced Rack-It Science over 8 years ago and it has evolved from being product driven, to a balance between sales techniques and product information,” said Steve Doviak, Thule Marketing Manager. “For the latest installment, we have employed Adobe’s leading training software Macromedia® Breeze®, which allowed us to create a Flash presentation that seamlessly integrates video, text, voice, animation, and interactive questioning.”

“Adobe’s Macromedia Breeze gives Thule everything they need to rapidly create, manage, deploy, and track engaging RIS sales training programs online that shop employees nationwide can access instantly,” said David Slater, product marketing manager at Adobe. “Since Breeze is deployed using Adobe’s Macromedia Flash® Player, already installed on more than 98 percent of Web browsers worldwide, RIS applicants can join the Breeze training without cumbersome downloads, and follow the course at their own pace.”

Thule Inc. is a wholly owned subsidiary within the Thule Group. It is the leading US manufacturer of car rack products, with production sites in Seymour, Connecticut and Chicago, Illinois. Thule’s product line features multi-purpose roof racks, roof top boxes, rear mount racks, and accessories for outdoor equipment including bikes, skis, snowboards, kayaks, canoes, and surfboards. For more information visit