Wisconsin Pharmacal Forms Partnership with Browning
Licensing agreement to bring new outdoor health and safety products to market under Browning name
Get access to everything we publish when you sign up for Outside+.
Jackson, Wis. – Wisconsin Pharmacal Company®, a leader in outdoor health and safety, has signed a licensing agreement with Browning®, a world-renowned name in firearms, outdoor apparel and related accessories. Under terms of the deal, Wisconsin Pharmacal will manufacture and distribute a variety of products under the Browning name, including: first aid kits, water repellents, after-insect bite relief and odor eliminating sport wipes. The new products are expected to be available in a variety of channels, including sporting goods outlets, outdoor retailers and firearm stores beginning early next year.
“We’re very pleased with our new agreement with Browning,” said Mike Kermendy, director of marketing for Wisconsin Pharmacal Company. “There’s no question that this is a great fit – bringing together the single most respected name in hunting with a longtime leader in outdoor health and safety just makes perfect sense. We know loyal Browning consumers will connect with these new products that will be available to them for the first time under the name they trust most and regularly seek out.”
All products Wisconsin Pharmacal plans to introduce under the Browning name are designed to offer serious outdoor enthusiasts reliable performance while in the field. Each product will also be packaged to boldly feature the Browning name and Buckmark, which will help consumers easily identify the products at retail. For more details about the soon-to-be-launched Browning outdoor health and safety products, please call Wisconsin Pharmacal at 1-800-558-6614.
“Wisconsin Pharmacal is known for manufacturing a variety of high-quality products that help keep outdoor activity seekers safe and prepared,” said Jeannine Dameworth, licensing manager for Browning. “We’re happy to welcome the company into our family and very excited about the new Browning-branded health and safety products.”
Founded in 1896, Wisconsin Pharmacal has grown to become a world leader in outdoor health and safety. The company’s complete brand portfolio includes Potable Aqua® water purification tablets, Sting Eze® insect bite relief products, Atwater Carey® first aid kits, Reflect® sunscreen and BAITMATE® fish attractants and wipes. The company is also a contract manufacturer of Repel® and Cutter® brand insect repellents.
