W.L. Gore Signs on as Sponsor of Jackson Hole Mountain Resort

Reinforcing its connection to the winter sports community, W.L. Gore & Associates, inventor of the GORE-TEX® Brand, today announced it will sponsor Jackson Hole Mountain Resort during the 2008-2009 ski season. In addition, Gore will sponsor Dick’s Ditch Classic Bank Slalom race planned for February 2009 and outfit Jackson Hole staff and ski patrol in Marmot’s jackets featuring GORE-TEX® and WINDSTOPPER® fabric technology. As part of the partnership with the resort, Gore receives visibility in resort collateral, banner placement, event credentials, seeding opportunities and press promotions.

Jackson Hole Mountain Resort attracts approximately 500,000 skier visits in the winter, featuring over 2,500 in bound acres to ski or snowboard and another 3,000 backcountry acres. Additionally, the resort’s brand new Aerial Tram opened on December 20, 2008, and is one of the most impressive and dramatic lifts in North America.

The Dick’s Ditch Classic Bank Slalom, known for being one of the most challenging downhill events in the U.S., is Jackson Hole’s premier freeride competitive event open to both skiers and snowboarders Feb. 27-March 1, 2009.

“Gore is a first-class company, delivering the most technical, cutting edge gear that resonates with skiers and riders,” said Bill Lewkowitz, business development director at the Jackson Hole Mountain Resort. “We are looking forward to collaborating with this innovative company, whose commitment pushes performance to the limits, meshing well with our vision and promise to provide the best on-slope experience possible.”

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“With some of the most severe weather conditions and terrain in the country, Jackson Hole Mountain Resort is a great fit not only for GORE-TEX® Products that are known for standing up against extreme conditions, but also for snowsports enthusiasts who are looking for incredible places to ski and ride,” said Brad Hill, snowsports marketing strategist for Gore. “Supporting Jackson Hole Mountain Resort aligns with Gore’s vision of keeping consumers comfortable and protected while they enjoy their sport so they can stay drier, warmer, and on the hill longer.”

For more information visit www.jacksonhole.com
ABOUT W. L. GORE & ASSOCIATES: Perhaps best known for its consumer products like GORE-TEX fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, and employs approximately 8000 associates in 45 facilities throughout the world. For more information about W. L. Gore & Associates, Inc. and GORE products, call 1-800-431-GORE or visit www.gore-tex.com.
ABOUT JACKSON HOLE MOUNTAIN RESORT: Jackson Hole Mountain Resort is a world-class destination that attracts approximately 500,000 skier visits in the winter and over 3 million visitors in the summer. Located in Northwest Wyoming, adjacent to Grand Teton and Yellowstone National Park, the Jackson Hole area is a beautiful, unique and truly western part of the country. The Jackson Hole Mountain Resort brand is one of the strongest mountain resort brands in the world and is very well known worldwide. The resort has over 2,500 in bound acres to ski or snowboard and another 3,000 backcountry acres. It is known for its wonderful snow conditions, fantastic terrain and true western flavor. Several national companies including Chevrolet, AMEX, Pepsi, Rossignol, Smith and Marmot have a successful partnership with the Jackson Hole Mountain Resort. Additionally, the brand new Aerial Tram opened on December 20, 2008, and is one of the most impressive and dramatic lifts in North America. .

GORE-TEX, GUARANTEED TO KEEP YOU DRY, GORE and designs are trademarks of W. L. Gore & Associates, Inc. ©2008 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com.