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ROCKFORD, Mich. — Wolverine has updated its U.S. Web site www.wolverine.com to feature more interactive tools and images to highlight the head-to-toe lifestyle brand. An innovative technology corner, advanced search options and online contests all contribute to Wolverine’s smoothly navigable site. Vivid nature photography and imagery of outdoor enthusiasts in Wolverine footwear, apparel, gear and headwear allow visitors to experience the relentless Wolverine lifestyle.
Product shots and graphics allow for easy visual selection between the Work, Rugged Outdoor and Hunting footwear categories or Apparel and Gear section. Interactive tools found throughout the site allow the user to explore the functional features of Wolverine footwear from top to bottom, inside to outside. The Apparel and Gear section is broken down into easy-to-navigate product categories so users can quickly access the head-to-toe selection.
The Quality & Technology portion of the Web site incorporates detailed information and visual graphics of the various comfort technology, construction and material components that comprise Wolverine footwear. Subtle symbols direct users to “mouse-over” different parts of the boot for quick product information.
To kick off Wolverine’s new Web site, visitors can enter to win a free pair of boots by submitting a story in which the author was wearing a pair of Wolverine boots or shoes. If the story is selected for Wolverine’s “Wall of Fame,” the author will win a free pair of boots. Additional official contest rules are available on the Web site.
“We wanted to make the Wolverine Web site a great resource for our consumers,” said Mike Donabauer, Vice President of Global Marketing, Wolverine Footwear Group. “Now they will be able to easily research Wolverine technologies, see the latest styles and find a nearby retailer.”
Hanson Dodge Creative, leading design and interactive consultants known for their expertise in the active lifestyle category, created the new site. “The new design helps drive home the Wolverine brand by offering users a more dynamic Web experience,” said Ken Hanson, HD senior partner and chief creative officer. “The site’s clean, technically advanced and innovative architecture gives consumers the ability to fully explore Wolverine’s extensive range of merchandise and understand the features and benefits of the brand’s more complex products.”
Check out the newly designed site at www.wolverine.com or call 800-270-6079 for product information and to locate the nearest retailer.
The Wolverine brand is part of the Wolverine Footwear Group, a division of Wolverine World Wide Inc. (NYSE:WWW), manufacturers and marketers of branded and licensed footwear and performance leathers. Wolverine offers a wide range of footwear, apparel and gear in the work, outdoor sport and rugged casual categories. Patented footwear technology systems for guaranteed comfort and performance include Wolverine CarbonX(R), Wolverine MultiShox(TM), Wolverine DuraShocks(R), Wolverine Compressor(TM), Wolverine DuraShocks(R) SR and Wolverine Fusion(TM).