Press Releases

Wolverine Rocks the Outdoors with Capital Cities



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Rockford, Mich. – Wolverine, the maker of high performance work and outdoor footwear since 1883, is excited to announce Capital Cities as the headline band for the 2014 Wolverine Rock the Outdoors show (#WRTO), Wolverine’s annual celebration during Outdoor Retailer Winter Market. Bay Area band, Finish Ticket will open the show.

This year’s Wolverine party will be held on Thursday, January 23, 2014 at The Depot, 400 W. South Temple, Salt Lake City. This live industry-only performance featuring Capital Cities will be available to Outdoor Retailer badge-holders. Tickets will be available at the Wolverine booth #32167 during show hours on Thursday.

Kelly Redinger, Wolverine Director of Marketing stated, “We are so excited to celebrate with our friends and colleagues at another Outdoor Retailer. Our events in past years with Grace Potter, Michael Franti and Macklemore and Ryan Lewis have been unforgettable. This year we will continue that trend with Capital Cities and opening band Finish Ticket.”

OR Show attendees can check the @WolverineBrand Twitter account on Tuesday, January 21 to learn how they could win two VIP passes and meet Capital Cities.

During the concert, attendees are encouraged to take photos and get their photo taken in the #WRTO photo booth and upload them to Facebook and Twitter (@WolverineBrand) with the #WRTO hashtag. One lucky winner will receive a pair of Wolverine boots for sharing their photo.

Date: Thursday, January 23, 2013

Time: Doors open at 8:00 pm

Location: The Depot, 400 W. South Temple, Salt Lake City

Tickets available at the Wolverine booth #32167

About Wolverine

Since 1883 Wolverine has taken pride in crafting durable boots with unrivaled craftsmanship and the highest-quality materials. With a pioneering nature and commitment to innovation, Wolverine provides dependable comfort and style to men and women all over the world. For those who believe in hard work and those who have answered the call of the outdoors full-time, guarding and protecting so others can continue to explore and enjoy, Wolverine offers footwear, apparel and accessories that are designed for comfort and built to last. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine Worldwide.

Media Contact:

Kelly Blake

Verde Brand Communications

Kelly@verdepr.com

415.254.2188