Wolverine Signs Verde PR & Consulting

Rockford, Michigan –After staging a concert at last year’s Outdoor Retailer Winter Market tradeshow that featured Michael Franti and Spearhead – a performance that was on the OR Daily cover – Wolverine, the premier manufacturers of high performance workplace and outdoor footwear, is poised for a repeat performance with the engagement of Verde PR & Consulting.

Kelly Redinger, Wolverine Director of Marketing stated, “The shows we’ve hosted at past Outdoor Retailer winter tradeshows have proven to build remarkable momentum for Wolverine Brand. The show is a place where we can connect with friends and colleagues, and there is no better way to show our appreciation to the industry than to continue this annual celebration.”

Verde will be responsible for creating and executing all of the event details in conjunction with World Sound Productions. Verde is underway in the planning stages of what is sure to be the greatest celebration to date.

Kristin Carpenter-Ogden, founder and president of Verde PR, stated, “We are thrilled to partner with the Wolverine team and look forward to another successful event at Outdoor Retailer. Wolverine is an iconic brand in the outdoor world and we look forward to increasing this awareness among the trades.”

About Wolverine
Since 1883 Wolverine has taken pride in crafting durable boots with unrivaled craftsmanship and the highest-quality materials. With a pioneering nature and commitment to innovation, Wolverine provides dependable comfort and style to men and women all over the world. For those who believe in hard work and those who have answered the call of the outdoors full-time, guarding and protecting so others can continue to explore and enjoy, Wolverine offers footwear, apparel and accessories that are designed for comfort and built to last. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine Worldwide.

About Verde PR & Consulting
Verde PR & Consulting is full-service public relations, marketing, branding, and consulting agency, with an emphasis in sustainability. Verde’s clients are in the nature-based outdoor, bike and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. Visit http://www.verdepr.com for more information.

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