Wolverine Worldwide Names Todd Yates President of Wolverine and Hytest

Rockford, Mich. (Jan. 2, 2013) – Wolverine Worldwide today announced that Todd Yates has been promoted to President of Wolverine and Hytest brands. In this newly formed role, Yates will be responsible for developing and implementing all integrated sales, marketing and product strategies for the brands in alignment with Wolverine Worldwide’s key growth initiatives for its portfolio of dynamic lifestyle brands. Yates will report directly to Ted Gedra, President of the Heritage Group.

“Todd has consistently demonstrated exceptional skills in leadership, strategic thinking and the ability to drive profitable, high double-digit revenue growth,” said Ted Gedra, President of the Heritage Group. “He has the background and proven experience to drive strong growth for both the Wolverine and Hytest brands in the future.”

Yates has more than 25 years of experience in the outdoor and apparel industries, including leadership positions with such brands as Woolrich, The North Face and Columbia. He has been with Wolverine Worldwide since February of 2009, serving in the dual role of Vice President of Marketing for Wolverine, Bates, Hytest and Harley-Davidson brands, and Vice President and General Manager for Wolverine Apparel.

Wolverine Worldwide
With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel. The Company’s portfolio of highly recognized brands includes: Merrell®, Sperry Top-Sider®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Sebago®, Cushe®, Chaco®, Bates®, HYTEST®, and Soft Style®. The Company also is the global footwear licensee of popular brands including CAT®, Harley-Davidson® and Patagonia®. The Company’s products are carried by leading retailers in the U.S. and globally in approximately 200 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.

Wolverine Brand
Since 1883, Wolverine has taken pride in crafting durable boots with unrivaled craftsmanship and the highest-quality materials. With a pioneering nature and dedication to innovation, Wolverine provides dependable comfort and style to hardworking men and women all over the world. For those who believe in hard work and uncompromising commitment, Wolverine offers the footwear, apparel and accessories to get the job done. For more information visit www.wolverine.com. Wolverine is a division of Wolverine Worldwide.