Press Releases

Women's Adventure Aids HERA Foundation in Fight Against Cancer

The HERA Foundation announces Women's Adventure as the National Women's Media Sponsor.

(March 24, 2008—Carbondale, Colo.) The HERA Women’s Cancer Foundation announces Women’s Adventure Magazine as its National Women’s Media Sponsor. As such, the magazine will help the nonprofit spread awareness of ovarian cancer’s symptoms and call attention to fundraising events by donating advertising space and website promotions to HERA.

“One of HERA’s primary goals is to raise awareness of ovarian cancer, and Women’s Adventure’s readers are the women we’re trying to reach,” explains HERA Foundation founder Sean Patrick. “Obvious symptoms in fit, healthy women are often discounted as overtraining, and then they’re diagnosed too late. This partnership allows HERA to speak directly to those women to educate them about how to take control of their health.”

Karina Evertsen, associate publisher of the Boulder, Colorado–based magazine adds, “Women’s Adventure is firmly committed to improving women’s knowledge about important health issues like ovarian cancer,” she says. “This partnership brings value to our readers, and by helping HERA fund research for an early detection method, it enables our magazine to help save the lives of women around the globe. For us, that’s immeasurable in value.”

About HERA Partners in Action
The HERA Partners in Action program enables companies to “give back” a portion of sales from a product or group of products to the HERA Women’s Cancer Foundation. Designated Partners in Action products include hangtags that educate consumers about ovarian cancer facts and symptoms. The Partners in Action program includes outdoor gear manufacturers such as BlueWater Ropes,, Dare to Dream Expedition, Evolv, MadRock, Petzl and Zensah Performance Apparel. For more information contact Stephanie Forte at Forte Creative Media, 702.898.2547.

About the HERA Foundation
The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support. For more information, visit To schedule an interview with HERA Foundation founder Sean Patrick, please call 970.948.7360.