Woolrich awards Canadian Rockies Railroad Trip at Outdoor Retailer

WOOLRICH, Pa., July 23, 2010— Woolrich, the Original Outdoor Clothing Company®, will give away a once-in-a-lifetime railroad adventure for two through the Canadian Rockies at the upcoming Outdoor Retailer Summer Market show.

The grand prize adventure for two includes airfare to Vancouver, B.C.; multi-day railway berths on Via Rail to Jasper, Alberta; accommodations at the Fairmont Jasper Park Lodge; and return airfare from Edmonton, Alberta.

The trip will be awarded at the Woolrich Adventures Party on Wednesday, August 4 from 5-6 pm in the Woolrich booth (#19001-20001). All OR attendees are invited to attend. Must be present to win.

“The Woolrich Adventure sweepstakes links the rich travel heritage of Woolrich with one of the most spectacular and historic mountain regions in the world,” said Jerry Rinder, Vice President Sales & Marketing. “And what better backdrop could there be for our active spring 2011 outdoor collection than a multi-day train trip through the Canadian Rockies.”

The ORSM giveaway marks the trade launch of a spring 2011 Woolrich Adventures consumer sweepstakes campaign, in which the brand will partner with Travel Alberta and the Rocky Mountaineer to connect with active outdoor enthusiasts and retailers throughout North America.

Woolrich’s long connection to rail travel dates back to the late 1800’s, when Woolrich introduced the conductor’s Railroad Vest and continues today with collections for the active traveler.

For Spring 2011 Woolrich is introducing the women’s Travel Lite and men’s Expedition collections for active travelers. Both collections use fabrics that are quick drying, with UPF protection, and wrinkle resistance for easy care and wardrobe flexibility while exploring the world.

The Ansley dress epitomizes the women’s Travel Lite collection with its seersucker stretch fabric blend. Featuring a faux wrap, the Ansley compliments all figures and can be worn for casual excursions or dressed up for evening engagements. Available in multiple warm weather plaids and in petite sizing. MSRP- $49.00.

The Concourse shirt is the multipurpose utility piece of the men’s Expedition collection. Made with 100% cotton wrinkle resistant poplin and featuring convertible long sleeves, this button down shirt is the perfect traveling companion that is ready to go straight out of the pack, suitcase, or washing machine. MSRP- $49.00; Big and Tall $65.00.

About Woolrich®

Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrates its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.

About Travel Alberta

Travel Alberta is the tourism marketing agency of the Government of Alberta. For more information on Travel Alberta visit TravelAlberta.com.

About VIA Rail Canada

As Canada’s national rail passenger service, VIA Rail Canada’s mandate is to provide efficient, environmentally sustainable and cost effective passenger transportation, in both official languages. Every week, VIA operates 503 intercity, transcontinental and regional trains linking 450 communities across its 12,500 kilometre route network. The demand for VIA services is growing as travellers increasingly turn to train travel as a safe, hassle free and environmentally responsible alternative to congested roads and airports. For more information on Via Rail Canada visit http://www.viarail.ca.



About Fairmont Hotels & Resorts

With over 60 distinctive hotels, including the iconic Fairmont San Francisco and Fairmont Peace Hotel, Shanghai, and more in development, Fairmont Hotels & Resorts is a global hospitality brand known for its warm and engaging service and culturally rich experiences. Located in coveted worldwide destinations, its unrivalled collection of classic hotels imbue a sense of heritage, sophistication, and social importance, and are often considered destinations in and of themselves. Fairmont is also committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with 95 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont and Raffles branded residences, estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit www.fairmont.com.



About Rocky Mountaineer

Rocky Mountaineer offers 45 unique Canadian vacation packages and four spectacular rail routes through British Columbia and Alberta. This luxurious train travels by daylight through the wild beauty of Canada’s West and is the best way to experience the majestic Canadian Rockies. The Rocky Mountaineer also runs a three-hour journey with breathtaking scenery between Vancouver and Whistler, BC. Now in its 20th year of operation, the Rocky Mountaineer has grown to become the largest privately owned passenger rail service in North America and welcomed its one millionth guest in 2008. Rocky Mountaineer has been honoured with four World Travel Awards as “World’s Leading Travel Experience by Train” and was recently named by National Geographic as one of the “World’s Greatest Trips”. For more information on the Rocky Mountaineer visit www.rockymountaineer.com.