Get access to everything we publish when you sign up for Outside+.
WOOLRICH, Pa., June 13, 2011â€” Woolrich announces the hiring of Joshua W. Rich, an eighth generation grandson of Woolrich founder John Rich. Rich joins the marketing team as marketing coordinator following a year working with Woolrich’s Italian licensee W.P. Lavori in Corso.
â€œHaving a member of our marketing team who has an intimate understanding of the brand and the company’s history is invaluable,â€ said Brent Hollowell, Woolrich Inc. VP of Marketing.
Rich will be responsible for assisting the marketing team in various capacities including Woolrich’s social media activities. Rich will report directly to Hollowell.
â€œWoolrich, the brand, the company, and its future means so much to me,â€ said Rich. â€œThe company is still family run and I’m proud to be part of the family’s continuing legacy within the company.â€
Rich graduated with a degree in economics in 2009 from Trinity College, in Hartford, CT, where he also played for the men’s ice hockey team. He then spent a year in Italy with W.P. Lavori where he worked with their marketing and creative departments on the Woolrich John Rich and Bros. and Woolrich Woolen Mills labels.
Follow him on twitter: @The_Real_JRich
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrated its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.