Woolrich Names Donna Fitch as Men’s Merchandising Director

Woolrich, the Original Outdoor Clothing Company®, has named Donna Fitch as Director of Men’s Merchandising.

Fitch will be responsible for the brand positioning, assortment planning, pricing and design of Woolrich’s Men’s Outdoor Collection.

“Donna is a great addition to our team,” said Rick Insley, Senior VP of Merchandising and Licensing. “She brings a wealth of experience in outdoor and lifestyle merchandising.”

Fitch joins Woolrich from Dickies where she was Men’s General Manager. Prior to Dickies, Fitch spent time with Columbia Sportswear, Eddie Bauer, and Nordstrom.

“With 182 years of history to draw from, I’m thrilled at the opportunity to develop heritage inspired pieces that are rugged, innovative, and relevant to today’s outdoor customers,” said Fitch.

The originator of classic designs like the 503 Classic Hunt Coat, Arctic Parka, and Stag jacket, Woolrich has seen renewed strength in the men’s market as the plaid, Americana, and heritage trends continue to be strong.

Fitch will be moving to the greater Woolrich area.

About Woolrich
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal customers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrated its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.

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