Woolrich, the Original Outdoor Clothing Company®, today proudly announces the sponsorship of the Bank of the West Soldier Hollow Classic in beautiful Heber City, Utah from September 4 – 7, 2009. In what has quickly become the foremost sheepdog trial in the world, national champions from South Africa, Switzerland, Italy, Norway, Canada and the United States will compete in front of more than 20,000 spectators. The competition highlights the unique collaboration between human and canine through the use of voice commands and whistles to instruct Border Collies to locate, gather and direct sheep through a series of gates.
Like Woolrich, this event has deep roots in America’s sheep culture. Although Woolrich manufactures a host of cotton and synthetic garments today, it continues to recognize the unique value of wool as a superior natural fiber. The event celebrates this culture not only through the competition on the hillside but also through fiber events and activities.
As part of its sponsorship, Woolrich will outfit each official with a Grand Peak Vest. This extreme performance vest features TechnoWool™ X, a natural fabric that provides wind protection and superior core insulation for strenuous outdoor activities.
“The Soldier Hollow Classic creates a unique linkage to wool as a natural performance fiber and illustrates our rich heritage of producing high-quality outdoor apparel,” said Keith Myers, national sales manager for Woolrich. “We are proud to be a part of this amazing event as it is truly a unique fit for Woolrich.”
In addition to the competition, the Bank of the West Soldier Hollow Classic offers several family-friendly activities and events, including arts, crafts, theater, food and other products associated with sheepherding culture.
About Woolrich – The Original Outdoor Clothing Company®
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2005, Woolrich celebrated its 175th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.