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Woolrich Supports Specialty Outdoor Retailers With Kayak Promotion

Woolrich announces a partnership with specialty outdoor retailers to provide additional support during tough economic times.

Woolrich, the Original Outdoor Clothing Company®, today announced a partnership with specialty outdoor retailers to create an in-store display program to highlight the Woolrich performance collection, while providing retailers with additional support during tough economic times. Each qualifying retailer will receive an Emotion Glide kayak and paddle to create a unique backdrop for the Woolrich performance product display.

To qualify for the kayak, each retail door must have purchased a minimum amount of merchandise from the Woolrich performance collection. Participating retailers are encouraged to maximize program potential by advertising the kayak and Woolrich performance collection to drive and support in-store traffic.

“We are excited about this partnership with our outdoor specialty stores because it gives us an opportunity to educate consumers on the functional features associated with our performance collection,” said Jerry Rinder, vice president of sales and marketing for Woolrich. “At the same time, it also provides our retailers with a unique opportunity to create an in-store contest or raffle, which we believe will give them a boost during this tough economic climate.”

As part of the program, retailers can use the kayak as a self-liquidating display for either a consumer giveaway or sales associate contest. The display must be activated and in-store during the month of April 2009.

About Woolrich – The Original Outdoor Clothing Company®

Since 1830, WOOLRICH® is the authentic American brand that embraces the outdoor lifestyle. Trusted by generations of loyal consumers, Woolrich continues a tradition of offering products of quality and value. A brand known worldwide, Woolrich products include functional, comfortable and durable men’s and women’s sportswear and outerwear, hunting wear, well-designed home and outdoor living products, innovative fabrications and licensed accessory products. In 2005, Woolrich celebrated its 175th Anniversary. It is the oldest outdoor apparel manufacturer in continuous operation in the United States. Visit the Woolrich web site at

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