Working Out is a Snap with Innovative Home Gym from Body-Solid®
With its quick one-step setup, ultra-compact design and attractive price tag, the new BSG10 multi-station home gym from Powerline™ by Body-Solid® makes working out at home easier and more economical than ever before.
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FOREST PARK, Ill. (March 28, 2007) â€“ With its quick one-step setup, ultra-compact design and attractive price tag, the new BSG10 multi-station home gym from Powerlineâ„¢ by Body-SolidÂ® makes working out at home easier and more economical than ever before.
The pre-cabled multi-station gym arrives in one box and requires only nine bolts for assembly; then just slide on the weight stack and the gym is ready to use. The BSG10’s compact size makes it perfect for consumers with limited space, and its modest frame height and small footprint enable the gym to fit easily in any room.
According to Co-CEO Scott McDonald, the BSG10 fills a price and convenience niche in the overall Powerline offering while maintaining the company’s commitment to high-quality, technically advanced fitness equipment.
â€œFrom the outset, our goal was to provide consumers with safe, solid products that deliver real performance benefits at a great value,â€ McDonald said. â€œThis new gym is part of our strategy to meet a range of consumer needs and budgets.â€
With this innovative approach to the home gym market, Body-Solid is seeking to attract new customers and appeal to home fitness enthusiasts who may be intimidated by the complicated set up of most multi-station home gyms, and dissuaded by the high-ticket delivery and assembly costs.
The new gym, available in stores nationwide beginning in April, generated early â€œbuzzâ€ from retailers who were impressed with the gym’s user-friendly aspects, loaded benefits and competitive cost.
With the popularity of strength training on the rise, McDonald believes there will be a strong demand for the BSG10.
â€œThe BSG10 is a one-of-a-kind home gym with great consumer appeal,â€ said McDonald. â€œWe expect it to be a homerun product.â€
The compact BSG10 Multi-Station Home Gym from Powerline by Body-Solid ships pre-cabled and complete in one box. A snap to assemble and easy to use, this unique multi-station gym comes with a 160-pound weight stack, lat bar, row bar and ab strap to provide over 40 exercise options for a health-club quality workout at home. Like all Powerline fitness equipment, the BSG10 is innovatively designed to be versatile, durable, dependable and affordable. Arriving on the market in April 2007, the BSG10 retails for $699. It is also available with an optional leg press for $999.
Built with the company’s trademark quality and advanced engineering, Powerline by Body-Solid offers a full line of home gyms and strength training equipment tailored for budget minded consumers new to the home fitness market. Body-Solid incorporates the highest manufacturing standards and the finest quality pulleys, cables and upholstery into Powerline’s superior quality home gyms and strength-training equipment.
Headquartered in Forest Park, Ill., Body-Solid, Inc. has been producing award-winning exercise equipment since 1989. With a 17-year history in the strength-training market segment, Body-Solid Inc. manufactures and markets innovative health and fitness equipment including home gym systems and free weights under the brand labels Body-Solid, and Powerline by Body-Solid; Endurance cardiovascular machines, as well as the Pro-Dual commercial equipment line.
The company’s products offer a rare blend of quality, value and versatility, and the Body-Solid and Endurance lines are supported by a unique In-Home Lifetime Warranty. Body-Solid equipment is available globally through fitness specialty retailers, sporting goods stores, commercial outlets and e-commerce sites. For more information, contact Body-Solid at 800-833-1227 or online at www.bodysolid.com. ###