Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In



Wūru Wool gaining a foothold in long-distance running circles

Trail runners & ultramarathoners find it key in combating blisters

Get access to everything we publish when you sign up for Outside+.

SALT LAKE CITY — For decades, New Zealanders have used loose Merino wool to prevent painful blisters from developing on their feet and toes. Now, with Wūru Wool becoming widely available, marathoners, trail runners and other North American athletes are discovering the benefits and comfort of loose lanolin-rich wool.

“I couldn’t live without it,” said Vanessa Bucklin, 41, an ultramarathoner from Conrad, Montana. “It’s outstanding. I’ve gone from having horrible blisters from running to none at all.”

Bucklin, who averages 50 miles a week in her training regime, says she tried a wide array of tricks and products to prevent blisters from forming on her feet. But finding Wūru in 2018 allowed her to run the 50-mile Le Grizz ultra last October with pain-free feet.

“I really believe in it,” Bucklin said.

So, too, does trail runner Jameson Clover, 38, of Portland, Oregon, who said blisters have been the bane of her existence for years.

“I’ve done it all – tape, new shoes, different socks,” Clover said. “The concept of putting loose wool around my toes and heels was totally foreign to me, but once I tried Wūru I totally get it.”

Clover used Wūru in February when she ran 103 miles on the North Nasty loop in Portland, Oregon.

“Actually,” she said of Wūru, “I’m pretty stoked about it.”

Wūru is sold in .75 ounce bags ($10.95) that contain about 20-30 applications per bag. Wūru is available on the company’s website, on Amazon or at a growing number of specialty retailers across the United States.

Matt Disney discovered Wūru while hiking in New Zealand with his wife. He imported it to North American to be sold in affordable packages. Disney said he’s thrilled to hear success stories from hard-core runners like Bucklin and Clover.

“I came upon Wūru through hiking, so it’s heartening to get confirmation of Wūru’s effectiveness from another group of athletes,” Disney said. “Our belief was that not just hikers, but that runners, cyclists, skiers, hunters and even walkers would find Wūru Wool helpful in allowing them to stay comfortable while they stay active. This proves that point.”

About Wu̅ru: Meaning “wool” in the Mo̅ri, the indigenous language of New Zealand, Wu̅ru offers premium foot relief that allows you to walk away from discomfort. Ideal for absorbing moisture, reducing friction, preventing blisters, promoting breathability and providing additional cushioning, Wu̅ru is imported to the United States. Media contact is Matt Crawford at Pale Morning Media: or 802-583-6069. More info at