Wyoming Whiskey Taps Verde Brand Communications as Agency Of Record
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Kirby, Wyo. (Jan. 15, 2015) –Wyoming Whiskey, maker of award-winning, small batch bourbon, has retained Verde Brand Communications as its agency of record. Verde will increase visibility and engagement of Wyoming Whiskey through public and media relations and creative brand storytelling.
Wyoming Whiskey offers traditional bourbon from an untraditional place. It is made using classic bourbon distilling methods with ingredients sourced exclusively from the Big Horn Basin in central Wyoming. Hand-selected corn, wheat and barley are all grown locally in Kirby, Byron, Thermopolis and Riverton. Water for the recipe is sourced from a mile-deep, limestone aquifer that hasn’t seen the light of day in over 6,000 years.
Wyoming Whiskey’s Small Batch Bourbon is medium amber in color with a nose of sweet corn, molasses, and clove. It is medium bodied with a palate of vanilla, caramel, charred oak, and a hint of citrus. The finish is mild with lingering caramel and toast, and is very smooth.
“Verde is a great fit for us,” said Brad Mead, Founder of Wyoming Whiskey. “They’re connected with Wyoming, they know our whiskey and they understand our customers. We’re excited to work with them.”
Verde will support Wyoming Whiskey’s mission of producing a premium whiskey that promotes Wyoming’s natural and human resources with a traditional public relations strategy. Verde will establish opportunities for influencers and consumers in all markets of distribution to experience the Wyoming-born small batch bourbon. Verde will also propel the story of how two fourth-generation Wyoming ranchers harvest raw materials directly from Wyoming soil to craft a unique homesteader’s bourbon.
“The team at Wyoming Whiskey has created a classic bourbon with a very unique identity. An authentic family legacy and the integration of Wyoming’s vast natural resources create an incredible, multi-faceted and memorable story to share,” said Kristin Carpenter-Ogden, Founder and CEO of Verde. “We look forward to enabling bourbon lovers across the U.S. to fall in love with Wyoming Whiskey.”
About Wyoming Whiskey
Based in Kirby, Wyoming, Wyoming Whiskey has a simple goal: to create America’s next great bourbon. The company and product is a collaboration between its partners and 97,818 square miles of Wyoming. The Mead family first came to Wyoming as ranchers in 1890 and the state defines them, and their whiskey. They use the finest corn, wheat, barley, and water from the Big Horn Basin and promote Wyoming’s natural and human resources. Every drop of this bourbon is 100% Wyoming. To learn more, visit http://www.wyomingwhiskey.com
About Verde
With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde Brand Communications is a full-service traditional and digital public relations, brand communications, marketing, branding and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, cycling, action sports, snowsports, active lifestyle, consumer electronics and travel markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde Brand Communications, visit: http://www.verdepr.com
MEDIA CONTACT: Lauren Fallert | Verde Brand Communications | lfallert@verdepr.com | 970.259.3555 x123
