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SAN DIEGO, Calif. (July 30, 2012) – X-1 Powered by H2O Audio, the leader in waterproof and sweatproof headphones, cases and accessories, has selected Verde PR & Consulting as its public relations agency of record. Verde will work to increase visibility for the brand through media relations and traditional brand communications support.
Celebrating over a decade of technical innovation in the world’s best-performing waterproof and sweatproof products, the original waterproof sound company H20 Audio, Inc., is taking the brand to the next level as X-1 Powered by H20 Audio. Maintaining the same high end technology and quality that H20 Audio, Inc. is known for, X-1 is expanding its line with new product introductions slated for release later this year.
“The brand evolution from H20 Audio to X-1 allows us to communicate the wide variety of sports and activities that X-1 products can be used for to a broader range of athletes and fitness enthusiasts,” said Dana Swanson, Marketing Director. “Verde PR’s previous industry experience will help us increase our brand awareness by getting our message out to multiple sports and outdoor markets.”
Founded in 2001, Verde PR & Consulting is a leading brand communications agency with offices in Boulder and Durango, Colo. and Jackson, Wyo. Verde works with leading companies in the outdoor, fitness and lifestyle markets.
X-1 Powered by H20 Audio’s official launch, including a newly designed website and packaging, will begin November 2012.
About X-1 Powered by H20 Audio
Breaking the barriers of sound. Powered by H20 Audio technology, X-1 creates the most advanced audio solutions for athletes. With seven patents and over a decade of technological innovation, H20 Audio, Inc., the foremost leader in headphones, cases and accessories for aquatic athletes, has evolved to the next level as X-1. Designed for all athletes, X-1 offers audio solutions to harness the power of music regardless of sport or climate. For more information or to shop online, visit www.X-1.com
About Verde PR & Consulting
With offices in Durango and Boulder, Colo. and Jackson, Wyo., Verde PR & Consulting is a full-service traditional and digital public relations, marketing, branding, and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, bike, and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. For more, visit: http://www.verdepr.com.