Xenergy Nominated for Energy Drink of the Year by Bodybuilding.com

LAS VEGAS (July 31, 2009) – Recognized as a leader in its category, Xenergy, the official energy drink of the Ultimate Fighting Championship, is in the running for Bodybuilding.com’s 2009 Energy Drink of the Year Award.

The bodybuilding Web site from the largest online sports nutrition company in the world, touting more than a quarter of a million unique daily visitors, recently announced nominations for its fifth annual Supplement Award. This is the first year it has included the energy drink category. In 2008, more than 275,000 votes were cast for the award series that includes categories such as Supplement of the Year, Training Product of the Year and Breakout Brand of the Year.
Voting takes place through August 31 and winners will be announced at the Olympia Weekend, September 25 – 28, in Las Vegas. Votes can be cast at http://www.bodybuilding.com/fun/supplementawardpage.htm.

Winners will receive a trophy; exposure in magazine ads in Ironman, Muscle & Fitness, Oxygen, Flex, Planet Muscle and MuscleMag; online recognition at Bodybuilding.com; and exclusive rights to use the Award of Excellence logo in web and print promotion.

Through its sponsorship of the UFC, the XYIENCE brand reaches 420 million households worldwide. The UFC’s current television distribution allows sponsors like XYIENCE to reach 50 million U.S. households and 380 million households outside the U.S. in over 100 countries and territories, with programming delivered in 20 languages.


About XYIENCE
XYIENCE nutritional products provide the clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and in life.

Xenergy (A combination of Zen and energy, pronounced “Zen-ergy”)
XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, and its energy shot, X Shot, are the official energy drink and energy shot of the Ultimate Fighting Championship (UFC). The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent in most other energy drink brands. Xenergy Premium
Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d. Xenergy is available in retail stores throughout the United States and Canada. Visit www.xyience.com for details.

XYIENCE Supplements
XYIENCE supplements provide ultimate nutrition for peak performance. With everything from NOX-CG3 (for increasing strength and stamina and aiding in post-exercise recovery) to high-quality protein supplements such as the XProtein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.

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