XYIENCE Brings MMA Icon Wanderlei Silva to Popeye's Supplements Canada

 LAS VEGAS (September 21, 2010)—XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), will give mixed martial arts (MMA) fans in Waterloo, Ontario a chance to meet mixed martial arts superstar and XYIENCE team athlete Wanderlei Silva. Silva will sign autographs on Saturday, October 2 from 1 p.m. to 3 p.m. at Popeye’s Supplements Canada, 170 University Ave. W. in Waterloo.

“Wanderlei Silva is an icon in MMA and he has a huge and very loyal fan following,” says Gus Prokos, XYIENCE’s vice president of sales for Canada. “He is sincerely interested in meeting and talking to each person who comes out to his appearances. Popeye’s is a very important retail partner for XYIENCE and we’re thrilled to work with their team to offer fans in Ontario the chance to meet Wanderlei.” Fans are advised to arrive early, as Silva, one of the world’s most widely recognized and esteemed MMA fighters, has a large fan following. Also, samples of Xenergy Xtreme and Xenergy Premium will be available during the event.

The Brazil-born Silva has achieved iconic status in the world of MMA, stacking up 33 wins in his illustrious career, most of them by knockout. Since 2008, Silva has been an ambassador for XYIENCE and the face of the brand’s Xenergy energy drink. XYIENCE’s other brand ambassadors include UFC fighters Matt Serra and Dan Hardy, UFC cutman Jacob “Stitch” Duran, and spokesmodels Amanda Corey and Amber Nichole.

Popeye’s, the first sports nutrition retail outlet in Canada, carries XYIENCE’s entire line of energy drinks that includes Xenergy Premium in Mango Guava, Cherry Lime, CranRazz and Blu Pom; and Xenergy Xtreme in Orange Fuel, Cherry Rush, Citrus Slam and Lemon Blast. Popeye’s also carries XYIENCE’s complete line of nutritional supplements, including the NOX-GC3, a pre-training activator that includes a combination of creatines, nitric oxides, and glutamines that provide fuel for skeletal muscle growth and expansion as well as faster recovery.

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America. As a part of XYIENCE’s UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight’s critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE. Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

About XYIENCE (Pronounced z’eye-ence or zy-ince)

XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category.All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced zen-ergy)

Xenergy is the official energy drink the Ultimate Fighting Championship (UFC).The first energy drink created by a nutrition company, Xenergy has is a sugar- and calorie-free drink that’s fortified with vitamins.All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.Xenergy is available in retail stores throughout the United States and Canada.

XYIENCE Supplements

XYIENCE is the original fight nutrition brand. Its supplements provide ultimate nutrition for peak performance and include products such as NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery and XY-PRO, an advanced protein complex.XYIENCE supplements are available throughout the United States and Canada.

###