XYIENCE Launches Guess the New Xenergy Flavor Contest

LAS VEGAS (May 7, 2010) — XYIENCE is getting ready to unveil a new flavor for its Xenergy Xtreme energy drink. The maker of the official energy drink of the Ultimate Fighting Championship (UFC), will announce the new flavor on its website on Monday, May 24, 2010.Until that time, XYIENCE is giving its fans a chance to guess the flavor and win a prize package that includes a one-month supply of the new drink. XYIENCE’s Guess the New Flavor contest kicked off on the brand’s Facebook and Twitter pages, and its website, on Monday, May 3, 2010 and ends at midnight on Sunday, May 23. Clues about the flavor will be posted on Facebook and Twitter during the contest. Entries must be submitted at www.xyience.com/guess and the winner will be selected at random from correct entries, and announced on Tuesday, May 25.

In addition to a one-month supply of Xenergy Xtreme’s new flavor, the winner will also receive an autographed limited edition poster of XYIENCE team athletes and UFC fighters — Wanderlei Silva, Matt Serra and Dan Hardy — and a XYIENCE t-shirt.

“Through our social networks, we’ve learned how loyal Xenergy drinkers are and we’re fortunate to have a following that’s so engaged with the brand,” explains John Villari, XYIENCE’s creative and interactive director. “We’ve made an effort to communicate in a personal manner with our Facebook fans and Twitter followers. They provide great feedback and aid in our evolving the Xenergy brand. We want them have some fun in the weeks leading up to the actual launch,” he says.

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America. As a part of XYIENCE’s UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight’s critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE. Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

About XYIENCE (Pronounced z’eye-ence or zy-ince)

XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced zen-ergy)

Xenergy is the official energy drink the Ultimate Fighting Championship (UFC). The first energy drink created by a nutrition company, Xenergy has is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.Xenergy Xtreme flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d.Xenergy is available in retail stores throughout the United States and Canada.

XYIENCE Supplements

XYIENCE is the original fight nutrition brand. Its supplements provide ultimate nutrition for peak performance and include products such as NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery and XY-PRO, an advanced protein complex.XYIENCE supplements are available throughout the United States and Canada.

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