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Yakima, the innovation leader in vehicle racks and cargo solutions, has announced a new partnership with The Bike Cooperative to be the co-op’s preferred cargo management equipment provider. A retailer-owned cooperative with the mission of improving its members’ profitability, The Bike Cooperative includes over 300 independent bike retailers.
With a focus on specialized programs, this partnership will provide Bike Co-op members with support in promoting Yakima product solutions, plus additional training and sales tools for the floor staff.
“Yakima is thrilled to be working with The Bike Cooperative and further developing strong relationships with such an important and influential group of specialty bike shops. This group, and the incredible service they provide, aligns perfectly with our commitment to the consumer’s experience with the Yakima portfolio of brands,” said Jason McGibbon, Yakima Global Senior Director of Sales. “As we continue to clean up distribution and focus on our core, strategic retail partners, we look forward to driving initiatives that will be meaningful and relevant for our Independent Bike Dealers.”
“Yakima fills a very important product category for us. Our members are excited to have a rack partner that’s committed to the independent bike shop, and we look forward to providing a world-class brand like Yakima with new opportunities to grow their IBD market share,” said Nat McAllister, Director of Supplier Relations for The Bike Cooperative.
About The Bike Cooperative
The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales. For information on becoming a co-op member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.
Celebrating its 35th anniversary in 2014, Yakima Products, Inc. is a world leader in vehicle racks and cargo solutions for a variety of consumers, from outdoor enthusiasts to car aficionados. The portfolios of brands include: Yakima, Whispbar and Prorack.
Each of the individual brands offer a variety of cargo management products including racks for bikes, boats, ski equipment and other gear, cargo boxes and bags and high performance multi-sport trailers.