Press Releases

Yakima Expands SUP Line with Premium Carrier for 2015

Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, is expanding its new SUP carrier line in 2015 with the SUPDawg. This premium carrier includes key features that make every step easy for SUP lovers, from installation on the vehicle to loading and securing boards. 

“Stand up paddle boarding continues to be the fastest growing sport worldwide, and Yakima is right there with this premium carrier that does the heavy lifting for you,” said Evan Hampton, Yakima Product Manager. “From start to finish, the SUPDawg is the ultimate SUP carrier.” 


Central to the SUPDawg’s premium experience is its integrated rollers, which make loading the oversized boards easy, plus its soft padding that protect the board once on. The carrier also includes Yakima’s SKS (Same Key System) locking system, which locks the SUPDawg to the vehicle and the boards to the SUPDawg with just one lock and key – keeping both board and carrier secure. The system features a nylon-coated steel cable and aluminum cam buckle for superior corrosion resistance.

The versatile SUPDawg accommodates boards up to 36” wide – the widest capacity of any dedicated SUP carrier on the market – and can carry two standard or oversized boards at once. A unique integrated strap management system stows strap ends during travel for hassle-free use.

The SUPDawg is as easy to install as it is to use. It comes fully assembled and features a tool-free installation. Thanks to its premium universal attachment, it is compatible with Yakima round, square, factory and aerodynamic bars.

SUPDawg Features:

  • Premium, sleek glossy black finish to compliment modern vehicles
  • Integrated rollers for easy loading of oversized SUP boards
  • Slider adjusts to accommodate oversized boards up to 36” wide
  • Soft padding cradles and protects boards
  • Integrated strap management stows strap ends for travel
  • SKS locking system that secures the boards and the carrier, featuring a nylon-coated steel cable and aluminum cam buckle for superior corrosion resistance
  • Fully assembled out of the box
  • Universal hardware fits all bar types
  • Includes everything needed to carry 2 SUPs

MSRP: $249
Available: Spring 2015

In addition to the new SUPDawg, Yakima currently offers the SUPPup, which accommodates boards up to 34” wide and features self-adjusting sliding block for easy board loading. 

About Yakima
Celebrating its 35th anniversary in 2014, Yakima Products, Inc. is a world leader in vehicle racks and cargo solutions for a variety of consumers, from outdoor enthusiasts to car aficionados. The portfolios of brands include: Yakima, Whispbar and Prorack. 

Each of the individual brands offer a variety of cargo management products including racks for bikes, boats, ski equipment and other gear, cargo boxes and bags and high performance multi-sport trailers. 

The Yakima Products, Inc. global headquarters is in Beaverton, Oregon. For more information, visit