Yakima Launches Robust Digital Training Platform on Sparc

Contact: Julie Atherton
JAM Collective
julie@jamcollective.net
415-839-7546

Yakima Launches Robust Digital Training Platform on Sparc
– Yakima Garage continues the brand’s deep commitment and investment in its retailers –

Lake Oswego, OR – April 8, 2016 –Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has announced the launch of the Yakima Garage, a new digital training platform for all Yakima retailers and retail associates. The platform is hosted by Sparc, the top provider of web-based enterprise technologies that allow brand partners to communicate, educate, promote, and transact business with their dealers and brand ambassadors from a single integrated platform.

Yakima is optimizing this engaging, media-rich platform with high-quality retail training videos, valuable product updates and company news. By accessing its content, users can earn rewards points for pro deal pricing on products and Yakima merchandise. Yakima Garage also features monthly contests for new products and other prizes.

“Spring 2016 marks the biggest product launch in Yakima’s history. Since our retail partners are at the heart of connecting our brand with the consumer, it became more important than ever to find the best way to engage and empower them. We love how Sparc has enabled us to create an experience for our retailers that is completely authentic to our brand,” said Jason McGibbon, Vice President of Sales at Yakima. “It’s one more way that we can strongly support our dealers – who have been our backbone since we got our start in 1979. We’re excited to continue our investment in our retailers and independent biker dealers, and make it even easier for them to connect Yakima with our shared customers.”

“Yakima is a legendary brand with the fantastic mission of getting more people into the outdoors with friends and family. We’re stoked to partner with them and to empower their retailers with the stories behind Yakima and their category-defining products,” said John Telfer, Sparc Business Development Director. “Thanks to the Yakima Garage, these key brand ambassadors – Yakima’s retailers and independent bike dealers – can work even better with their customers and connect them to the outdoor experiences that Yakima products enable.”

Added McGibbon, “Yakima Garage is a fantastic compliment to our Road Warriors and Rack Dawg in-person, hands-on training programs. It’s the next best way to provide in-depth training to retail associates. This in depth training is paramount to ensuring the sales staff understands how Yakima is the absolute best at making the consumer experience easy from start to finish.”

About Yakima
Yakima Products, Inc. is a world leader in vehicle racks and cargo solutions for a variety of consumers, from outdoor enthusiasts to car aficionados. The portfolios of brands include Yakima, Whispbar and Prorack. Each of the individual brands offer a variety of cargo management products including racks for bikes, boats, ski equipment and other gear, cargo boxes and bags and high performance multi-sport trailers. The Yakima Products, Inc. global headquarters is in Lake Oswego, Oregon. For more information, visit www.yakima.com.

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