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CONTACT: Lauren Counter, CGPR
781.639.4924, Ext. 112
FOR IMMEDIATE RELEASE
YAKIMA PRODUCTS NAMES STEVE HARDEN
SENIOR DIRECTOR OF NORTH AMERICAN SALES
BEAVERTON, Ore. (October 13, 2011) â€“ Yakima, manufacturer of vehicle rack solutions for boats, bikes, camping, winter sports gear, and cargo options, today named Steve Harden as senior director of North American sales, effective immediately.
In this position, Steve will be responsible for developing sales, customer service, and nurturing business relationships. As a key member of the Yakima senior management team, Steve will develop and execute new strategies and initiatives that expand distribution and brand penetration in North America.
Harden comes to Yakima with more than 20 years of sales and management experience in the outdoor and sporting goods industries. Most recently, he spent two years working with VF Outdoor, developing two new backpack brands targeted to specific markets and consumers. Prior to VF, Steve worked with adidas as their director of sales, and he has held sales management roles at K-Swiss and Hi-Tec Sports.
â€œSteve’s strong experience across trade channels, particularly in the outdoor and sporting goods industries is exactly why he belongs with the Yakima family,â€ said Ron Ten Berge, senior vice president and chief marketing officer for Yakima. â€œSteve is joining the team at a vital time when Yakima is seeing consistent growth not only in the U.S. but also around the globe. He has the proven track record that will reinforce Yakima’s leadership position in the vehicle rack category.â€
Harden currently resides in California with his family and will be transitioning to the Portland area in the coming months.
About Yakima: Yakima is a world leader in the design and manufacture of cargo management equipment solutions for families and outdoor enthusiasts. Yakima’s products include: vehicle racks for bikes, kayaks, snow sports equipment and gear, multiple lines of cargo boxes and bags for a variety of needs, as well as high performance multi-sport trailers. Whispbar by Yakima, the quietest and most fuel-efficient vehicle rack on the market, is the latest addition to the Yakima product line, reducing wind drag by up to 70 percent. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.