Yakima Partners With 3point5.com to Launch Retail Training Program

Dedicated to providing its retail partners with best in class customer service and retail training, Yakima, an innovator in vehicle racks for boats, bikes, camping, winter sports gear and cargo solutions, today announced its partnership with online retail training resource, 3point5.com, an educational online community that extends retail sales professionals an opportunity to enhance their product knowledge and access special deals within the outdoor and cycling industries. Training content includes details on Yakima’s history, sustainability efforts, selling tools and a review of key products in the Yakima product line. Effective immediately, the training site is active on 3point5.com and available for use.

The 3point5 training will supplement the clinics and in-store training currently being executed by Yakima’s rep force. The integrated e-commerce site will incentivize retail associates to train by allowing them access to special discounts and a user-friendly ordering platform. A monthly giveaway for top for performers, such as a SkyBox LoPro for the month of May, encourages knowledge retention while adding a fun, competitive element to the program.

“Retail training is an integral part of our business and is equally important for our dealers. The 3point5 training platform is a proven tool for engaging retail associates throughout the training process,” said Joel Grabenstein, marketing and promotions manager. “We want to make sure our dealers are armed with the tools they need to continually help Yakima maintain its spot as the vehicle rack category leader.”


About 3point5.com
3point5.com is an online campus that represents over 138,000 registered pros and sales professionals, 120 manufacturers and over 16,000 retailers in an increasing number of industries, including Outdoor, Snow, Bike, Action Sports, Golf, Tennis and Hunt/Fish. 3point5.com offers a fun and secure place for retail sales professionals to train, access information and interact within their industry. www.3point5.com

About Yakima
Yakima is a world leader in the design and manufacture of cargo management equipment solutions for outdoor enthusiasts. Yakima’s products include: vehicle racks for bikes, boats, ski equipment and gear, a line of cargo boxes and bags for a variety of needs, as well as high performance multi-sport trailers. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.