Press Releases

Yaktrax Announces On-Site Partnership at ESPN's Winter X Games 11 X Fest

Unique Traction Devices Will Help Crew and Athletes Negotiate Dreaded Icy Parking Lots and Walkways

RESEARCH TRIANGLE PARK, N.C., Jan. 9 — For a sixth consecutive year, the annual ESPN Winter X Games will be held at Buttermilk Mountain at Aspen, Colorado. This year, Implus Footcare’s Yaktrax Brand of unique traction devices is proud to join the annual event as a partner on-site at Winter X Games 11. The Yaktrax team will be onsite at X Fest, a unique component of the X Games, featuring a sponsor village, live music, interactive parks, demos and more.

The 11th annual winter action sports competition will be held January 25 – January 28, featuring more than 250 athletes from across the globe competing for medals and prize money in the following sports: Skiing, Snowboard and Snowmobile. The event includes day and evening competitions and is free to the public.

“The Yaktrax brand has a very distinctive personality and has become the traction device of choice among outdoor winter sports enthusiasts around the world,” said John Andrews, Vice President of Marketing for Implus Footcare. “The Winter X Games will give us an opportunity to introduce our Yaktrax brand to thousands of extreme winter sports fans and professional athletes as well. We look forward to using this extraordinary venue to leverage Yaktrax to a broader audience of consumers.”

To learn more about the Winter X Games 11 go to

About Yaktrax
Named after the sure-footed Tibetan Yak, YAKTRAX stretch over everything from winter boots to jogging shoes. Once in place, a grid of skidlock steel coils give users the traction of the famed mountain sheep on hard-pack snow and ice. As you walk or jog, dozens of edges bite into snow and ice, providing stability and grip in all directions. Ideal for avoiding slips and spills on snow and ice, users can take their normal stride without fear of falling or risking injury. YAKTRAX is available at over 10,000 retail locations in over 20 countries. For more information, please visit or

About Implus Footcare, LLC

Headquartered in North Carolina’s Research Triangle Park, Implus is an innovative leader in the “below the ankle” categories of insoles, performance socks, shoe laces and shoe care. Implus’ brands include Airplus(R), Sof Sole(R), apara(R) YAKTRAX(R) and Sof Comfort(R), and are distributed in over 50,000 retail outlets across North America and in 65 countries worldwide. For more information, please visit or call (800) 446-7587.