Press Releases

Yaktrax Unveils New Branding for 2012/13 Winter Season

Yaktrax introduced a new logo and packaging at the OR show last month in an effort to update their overall brand image and gear up for some exciting new product launches.

Research Triangle Park, NC – Yaktrax, maker of winter footwear traction devices, introduced a new logo and packaging at the Outdoor Retailer (OR) Winter Market trade show last month in an effort to update their overall brand image and gear up for some exciting new product launches. Featuring an iconic Yak and a powerful new font, the new Yaktrax logo will roll out on packaging, in-store displays, and other marketing materials starting next fall.

“We are excited to get back to the roots of our brand with the new logo and packaging that was received positively by buyers at the OR show,” said Steve Couder, VP of Yaktrax. “The origins of the brand started in the Himalayas with an expedition to Everest and with our new logo we can proudly say the ‘Yak’ is back.”

The new logo and tagline “Winter Traction For All You Do” is part of an overall brand building move that the company is excited to introduce at the same time as revolutionary new products are being launched over the next few years. This fall/winter, Yaktrax will introduce the first ever removable winter traction device made specifically for runners, called the Yaktrax Run, which features a combination of interchangeable spike plates and the patented Yaktrax SkidLock coil design.

Yaktrax also recently introduced Yaktraction, a blog which will feature regular updates from the company and Yaktrax-sponsored athletes for customers to keep up on product announcements and winter-related activities. Fans can follow the Yaktrax blog at

About Yaktrax
Yaktrax, a division of Implus Footcare LLC, makes ice traction devices that feature a unique and patented design that will give you the same solid, predictable grip you are accustomed to feeling on dry surfaces. Runners, walkers, workers or anyone who faces the elements of winter will stay safer this winter with a pair of Yaktrax. Yaktrax is a proud supplier of the US Ski Team and US Snowboarding.

About Implus Footcare, LLC
Headquartered in North Carolina’s Research Triangle Park, Implus has evolved to become an innovative leader in footcare and outdoor accessories. Implus’ brand family includes Sof Sole®, Yaktrax®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Little Hotties® and Highgear®. From insoles, socks, shoecare and apparel care to navigational tools and seasonal accessories, Implus proudly distributes in over 75,000 retail outlets across North America and in 65 countries worldwide. For more information, please call (800) 446-7587 or visit