YETI Introduces New Tundra 350 Cooler
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Austin, Texas (January 7, 2016) — YETI, a leading premium cooler and drinkware brand, today debuts the Tundra 350 cooler. With more than 19,000 cubic inches of capacity, the new Tundra 350 is YETI’s largest cooler.
Ideal for big game and deep sea catches, the Tundra 350 cooler is giant sized for giant hauls. Indestructible and able to keep ice for days, it’s constructed from rotomolded polyethylene, and features extra thick PermaFrost™ Insulation.
“One pillar of success for YETI is the high standard of quality that runs through all of our products at every point of production – from conception to manufacturing,” said Matt Reintjes, YETI CEO. “We are pleased to introduce a new sized Tundra that offers premium commercial storage capacity for the professional hunters, anglers, outdoor adventurers, and BBQ pitmasters who have trusted YETI for years.
Additional standout features of the YETI Tundra 350 cooler include the ColdLock™ Gasket which minimizes unwanted air exchange, locking out heat while sealing in the cold. The cooler’s NeverFail™ Hinge System and patented rubber T-Rex™ Lid Latches combine for secure, reliable storage from spike camp to home base, while the Vortex™ Drain System provides easy and complete draining with a twist of the plug.
Like all YETI Tundra coolers, the Interagency Grizzly Bear Committee certifies the Tundra 350 is bear-resistant when secured with a proper lock. The Tundra 350 is also dry ice compatible, giving users access to two-times the cooling power of regular ice and more interior room for cooler contents.
The Tundra 350 cooler will be available Spring 2016 through authorized dealers and on yeti.com. MSRP: $1,299.99
About YETI
YETI builds indestructible products that keep ice for days. Founded in Austin, Texas in 2006 by sportsmen Roy and Ryan Seiders, is a leader in the premium cooler category, and has successfully expanded into premium drinkware, soft coolers, and branded apparel. Professional hunters, anglers, outdoor adventurers, and BBQ pitmasters trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit yeti.com.
For more information, contact:
Eric Henderson, Backbone Media
eric.henderson@backbonemedia.net
