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San Francisco, Calif. (April 1, 2009). Tough times demand creative solutions. In a surprise move that is already rocking the magazine industry, Yoga Journal Magazine announces it has hired Ogden, also known as “The Inappropriate Yoga Guy,” as its new editor.
Ogden, the YouTube sensation, already has millions of fans who have watched him bumble his way though yoga classes, offending his female classmates and annoying those around him.
“Anyone who can dream up the cover line ‘Yoga and Knives: What Took Us So Long?’ is truly a publishing genius,” says Patricia Fox, Yoga Journal’s General Manager. “It’s no secret that in this economy, magazines have taken a hit. We are certain that Ogden’s unique character and consistent record of thinking outside the box will not only increase revenue, but also bring tens of thousands of new users and readers to our website and magazine.”
In an original series of five webisodes, Yoga Journal documents Ogden’s move from Los Angeles to San Francisco, and his fledgling career at the magazine. Will Ogden be a wild success? Or will he bring down Yoga Journal Magazine? Will he find love? Or will the female staffers file a lawsuit? Just what kind of editor is he?
To find these answers and more, go to the YouTube trailer at: http://www.youtube.com/watch?v=z9ksDzulgSY&fmt=22
To see the first webisode, go to the Yoga Journal website at: www.yogajournal.com/ogden
Beginning April 1, 2009, a new webisode will premier weekly at www.yogajournal.com/ogden.
To see the video that started it all, go to www.youtube.com/watch?v=qtWcb0bcA-A
Nominated for a 2008 Webby Award, YogaJournal.com is the premier yoga site for step-by-step yoga pose instruction, practice podcasts, beginners’ information, expert advice, yoga news, yoga playlists, tips, and newsletters.
Web series sponsored by Jade Yoga.
For more information contact Dayna Macy, 415-591-0729, firstname.lastname@example.org.