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Verde Brand Communications
Woodstock, VT (March 14, 2014) – Yonder, an outdoor app that connects outdoor enthusiasts through shared experiences, is excited to officially announce a partnership with polar explorer Eric Larsen. Larsen, an avid Yonderer, will share his adventures on the app during his current expedition, The Last North Expedition. Since the launch of Yonder in 2013, it’s mission has been to foster a community of outdoor enthusiasts and inspire people to discover the outdoors. iPhone users who download the free app will be able to follow along with Larsen’s adventures at @ELexplore.
Larsen and expedition partner, Ryan Waters, have just begun their traverse of the Arctic Ocean from Northern Ellesmere Island to the geographic North Pole. Their aim is to complete this 500-mile journey in less than 49 days, breaking the current unsupported expedition speed record set by a Norwegian team in 2006. “Yonder exemplifies everything that I believe in, it’s the natural place to share and interact with a community that believes in the importance of getting outside,” says Larsen.
Created for everyone from backyard adventurers to polar explorers, Yonder connects you to the people, places and experiences that inspire. Larsen has spent the past 15 years of his life traveling in some of the most remote and beautiful places on earth. His partnership with Yonder will provide a focused social media platform to share his experiences. Larsen’s Yonder posts will create a global audience to interact and engage with his daily photos and will educate his followers on several climate-related issues and charities that he will feature along the route.
Yonder is the new iPhone app from Green Mountain Digital that makes every corner of the outdoor world your backyard. This community-driven social platform encourages outdoor enthusiasts to share adventures, discover places, and interact with a community who shares a passion for the outdoors. Whether your buddy’s video of high mountain terrain inspires you to try a new ride, or you’re looking for a family-friendly hike while on vacation, Yonder gives you instant info to plan and share your outdoor-fueled adventures. Learn more at www.yonder.it.
About Eric Larsen
Polar adventurer, expedition guide and educator, Eric Larsen has spent the past 15 years of his life traveling and spreading his love for the outdoors. He completed the Save the Poles expedition by reaching the summit of Mt. Everest on October 15th, 2010 becoming the first person in history to reach the world’s three ‘poles’ within a 365-day period. In addition to holding and breaking records, Larsen travels extensively to schools, universities and organizations giving motivational and educational lectures. Read more about Larsen at www.ericlarsenexplore.com